Sustainable Competitive Advantage of Indonesia’s Creative Economics: Fashion Sub-Sector

Afni Regita Cahyani Muis, Ali Musa Harahap, Fadhlan Nur Hakiem

Abstract


This research has identified the government's strategies to encourage creative fashion industries in Indonesia with its cultural branding and the applicability of sustainable competitive advantage as a concept to maintain competitiveness. This research employed a qualitative research method based on primary data, obtained from in-depth interviews at the Creative  Economy  Agency,  the  Indonesian Ministry of Trade and, the Indonesian Ministry of Industry, and the Central  Statistics  Agency.  In analyzing the data, this research categorizes the reports and journals of the government's endeavor result. It then reduced the data by creating a discussion scheme and writing the core of each discussion component. Data is triangulated to compare the results of interviews with research objects and documents. The research found that the following are crucial strategies to empower sustainable competitive advantage of the creative economy in Indonesia's fashion subsector:  Developing  Priority Industry Clusters, Research and Development, Indonesia Trend Forecasting, Innovative and Creativity through Nusantara Collaboration, Modest Fashion, Intellectual Property Rights, and  Economic Partnership Agreement.


Keywords


Creative Economics, Sustainable Competitive Advantage, Fashion

Full Text:

PDF

References


Burns, P. 2008. “Corporate Entrepreneurship: Building the Entrepreneurial Organization‟‟, New York: Palgrave Macmillan.

Cahyono, Kurniawan Dedy.”Determinan Foreign Direct Investment (FDI) Dan Pengaruhnya Terhadap Produk Domestik Bruto (PDB) Di Indonesia”. Bogor Agricultural University,

Chaharbaghi, K, Lynch, R. 1999. „‟Sustainable competitive advantage: towards a dynamic resource-based strategy‟‟. East London Business School: MCB University Press.

Rodrigues, Abby Irene T. 2018. “Rethinking The Creative Economy: The Diverse Economies Of Artists And Artisans In Rural Massachusetts’’. University of Massachusetts Amherst.

Schmidt, Brad Robert. “An analysis of the creative economy in rural Midwestern communities’’.

Iowa State University.

Roesfitawati. Direktorat Pengembangan Ekspor Nasional Kementerian Perdagangan RI on October 2017.

Ruswar, Andy. Kasubdit Pemasaran Luar Negeri Deputi Pemasaran Badan Ekonomi Kreatif on October 26.

Djohan, Nita Sofiani, Ritzky K.Brahmana, “Willingness to Pay Premium for Luxurious Fashion”. Brands in Indonesia: Is It Love‟‟, International Journal of Innovation, Management and Technology, Vol. 8, No. 5.

Jain, Sudhir K., Muchsin Shihab. 2004. ‟‟The Preparedness Of The Indonesian Garment Exporters In The Post-MFA Scenario An Analysis From The Survey, Gadjah Mada International Journal of Business, Vol. 6, No. 3, 2004.

Sampurna, Rizki Hegia. “A Critical Review Of The Impact Of Multinational Corporations (MNCS) On Indonesian Economy‟‟, JISPO, Vol. 9.

Suryahadi, Asep, Athia Yumna, Umbu Reku Raya, Deswanto Marbun. 2010.‟‟ Review of Government’s Poverty Reduction Strategies, Policies, and Programs in Indonesia’’. The SMERU Research Institute.

Stefko, Robert, Vladimira Steffek. 2018. “Key Issues in Slow Fashion: Current Challenges and Future Perspectives”. MDPI.

Tambunan, Tulus. 2011.“Do multinational companies transfer technology to local small and medium-sized enterprises? The case of the Tegal metalworking industry cluster in Indonesia’’.

Amsterdam University Press.

Kakluchi, Emiko., Takeuchi, Kiyoshi. 2014. “Creative Industries: Reality and Potential in Japan”. Tokyo: National Graduate Institute for Policy Studies.

Badan Ekonomi Kreatif dan Badan Pusat Statistik. 2017. “Data Statistik dan Hasil Survei Ekonomi Kreatif”, Jakarta: Badan Ekonomi Kreatif and Badan Pusat Statistik.

Department for Culture, Media and Sport. 2016. “Creative Industries Economic Estimates”,United Kingdom.

Direktorat Pengembangan Produk Ekspor,“Fact Sheet : Industri Fesyen Indonesia”, Jakarta : Kementerian Perdagangan RI.

Dirjen Pengembangan Ekspor Nasional. 2017.“Indonesian Export of Fashion to World By Country of Origin, 2012 to June 2017”, Kementerian Perdagangan RI.

Itau Cultural, Garimpo de Soluces. 2008. “Creative Economy: As a Development Strategy: A View of Developing Countries”. Sao Paulo: Itau Cultural.

Nye, Jr, J.S. 2004. “Soft power: the means to success in world politics’’, New York: Public Affairs.

OECD. 2018. “The Value of Culture and the Creative Industries in Local Development”.

OECD Trento Centre for Local Development. 2018. “Summer Academy on Cultural and Creative Industries and Local Development”. Italy: OECD.

Akhmad Sekhu. 2018. “Upaya Presiden Soeharto Kenalkan Batik pada Dunia”. Accessed in https://www.cendananews.com/2018/10/upaya-presiden-soeharto-kenalkan-batik-pada-dunia.html on February 9 2020.

Ardi Priyatno Utomo. 2019. “Unik, Delegasi Dewan Keamanan PBB Pakai Batik dan Tenun Saat Bersidang”. Accesed in https://internasional.kompas.com/read/2019/05/08/05584981/unik- delegasi-dewan-keamanan-pbb-pakai-batik-dan-tenun-saat- bersidang?utm_source=Facebook&utm_medium=Refferal&utm_campaign=Sticky_Mobile on February 9 2020.

Badan Ekonomi Kreatif. 2015.“Potensi Industri Kreatif dalam Promosi Diplomasi Ekonomi”. Accessed in https://diplomasiekonomi.kemlu.go.id/images/capbuilddiplomat/Paparan%20BEKRAF.pdf on August 22 2017.

BBC. 2019. “’Diplomasi Batik’ Indonesia sebagai Presiden DK PBB dan Perdamaian Palestina” Acessed in https://www.bbc.com/indonesia/indonesia-48199268 on February 9 2020.

British Council. 2016. “The Power of Fashion”. Accessed in https://www.britishcouncil.org/research-policy-insight/insight-articles/power-fashion on January 27 2020.

Mbe, Vikas Shah. 2012. “The Role of Fashion in Human Culture”. Accessed in https://thoughteconomics.com/the-role-of-fashion-in-human-culture/on January 27 2020.




DOI: https://doi.org/10.31098/tsdr.v1i2.12

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Afni Regita Cahyani Muis, Ali Musa Harahap, Fadhlan Nur Hakiem

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

PUBLISHED BY:

Program Studi Di luar Kampus Utama (PSDKU) Universitas Padjadjaran  & RESEARCH SYNERGY FOUNDATION 

Tourism and Sustainable Development Review (TSDR)

Mailing Address: 
Program Studi Di luar Kampus Utama (PSDKU) Universitas Padjadjaran
Dsn. Sukamanah Ds. Cintaratu  
Kec. Parigi 
Kab. Pangandaran (46393) - Indonesia. 

Mailing Address: 
Research Synergy Foundation
Jalan Nyaman no 31 
Komplek Sinergi Antapani 
Bandung 40291 - Indonesia. 

Email:tsdr@rsfpress.com

 

The Tourism and Sustainable Development Review (TSDR) is indexed by:
 
  
 
 

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.