SWOT Analysis As An Instrument For Strategic Planning Of Batik Kayu Craft Small Medium-Sized Enterprises (SMEs) In Krebet Bantul Yogyakarta

Yenni Sri Utami, Oliver Samuel Simanjuntak, Vynska Amalia Permadi, Agus Sasmita

Abstract


Krebs Tourism Village is a tourism destination that specifically produces the creative industries of Batik Kayu crafts. Small Micro Medium-Sized Enterprises of Batik Kayu craft in Krebet have developed rapidly and become a specific icon of Krebet Tourism Village. The unique styles of Batik upon wooden media have attracted both domestic and international customers. This research purpose to formulate the efficient strategies that can be applied to extend the growth of Batik Kayu craft in Krebs. This paper adopts the method of SWOT analysis to obtain a comprehensive evaluation of this SME Industries. Field observations and direct interviews have carried out with numerous Batik Kayu industrialists. This research only addresses the process of new Batik Kayu product variations development, information, and communication technology-based marketing network utilization, as well as the shortened supply processes from producers to consumers. The proposed strategies are new strategies that have never been implemented before in our partner region. Our contributions were acknowledged to increase sales capacity, extend the markets, and diminish the distribution layers to increase profits.


Keywords


SWOT Analysis, Batik Kayu craft, Small Medium Sized Enterprises (SMEs), Community-Based Tourism (CBT)

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DOI: https://doi.org/10.31098/tsdr.v1i2.14

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Copyright (c) 2020 Yenni Sri Utami, Oliver Samuel Simanjuntak, Vynska Amalia Permadi, Agus Sasmita

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