PENGGUNAAN DESIGN THINKING PADA PERUSAHAAN KONSULTAN INDIE LABTEK BANDUNG

Ahmad Zaki, Iwan Sukoco

Abstrak


ABSTRACT

The complexity of business problems requires solution solving problems and is able to be well implemented in overcoming the obstacles and challenges faced. One method that can be used is the design thinking method carried out by consulting companies in dealing with the problems of their clients. Design thinking is applied to meet client needs for solutions to problems related to their business and technology. The purpose of this study is to describe the use of design thinking in consulting companies with descriptive study methods using literature studies to retrieve data. The results obtained are the use of design thinking to be the main method in Labtek Indie for their business activities. As far as observation, design thinking is effective in solving client problems.

 ABSTRAK

Kompleksitas permasalahan bisnis menuntut pemecahan masalah yang solutif dan mampu terterapkan dengan baik dalam mengatasi kendala dan tantangan yang dihadapi. Salah satu metode yang bisa digunakan adalah metode design thinking yang dilakukan oleh perusahaan konsultan dalam menghadapi problematika klien mereka. Design thinking diterapkan untuk memenuhi kebutuhan klien akan solusi permasalahan yang berkaitan dengan bisnis dan teknologi mereka. Tujuan penelitian ini untuk memaparkan penggunaan design thinking dalam perusahaan konsultan dengan metode studi deskriptif menggunakan studi literatur untuk mengambil data. Hasil yang didapatkan adalah penggunaan design thinking menjadi metode utama di Labtek Indie untuk aktivitas bisnis mereka. Sejauh pengamatan, design thinking efektif dalam pemecahan permasalahan klien.


Kata Kunci


Perusahaan Konsultan; Design Thinking; Pemecahan Masalah

Teks Lengkap:

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Referensi


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DOI: https://doi.org/10.24198/adbispreneur.v3i2.18469

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