JENIS KAPABILITAS DINAMIS PELAKU RINTISAN START UP ENTREPRENEUR (Studi Pada Pelaku Subsektor Gastronomi di Industri Kreatif)
Abstrak
The purpose of this study was to identify the types of dynamic capabilities for start-up entrepreneurs in the creative industries gastronomy sub-sector where the Organization Life Cycle stage is at the entrepreneurial stage. The method used was a snapshot case study with a naturalistic descriptive type. The informants were determined using purposive techniques with some criteria that are in accordance with the focus and locus of research. Data were collected through in-depth interviews, observation, and literature study. Data were analyzed using an interactive model. The results showed that there are several types of dynamic capabilities that start-up entrepreneurs need: the ability to choose and design organizational structures, the accuracy of the choice of information technology types, and the ability to design market-oriented strategies. Based on the results of the research above, the startup entrepreneurs are required to have a renewal ability to sustain managerial skills to analyze and adapt to the dynamics of the internal and external environment that changes amicably.
Tujuan penelitian ini adalah mengidentifikasi jenis kapabilitas dinamis yang diperlukan bagi para pelaku start up entrepreneur di sub sektor gastronomi industri kreatif yang tahap Organization Life Cycle berada pada tahap entrepreneurial. Metode yang digunakan adalah snapshoot case study dengan type deskriptif naturalistic. Penentuan informan menggunakan teknik purposive, dengan beberapa krieria yang sesuai dengan fokus dan lokus penelitian. Teknik pengambilan data melalui wawancara mendalam, observasi dan studi pustaka. Analisis data menggunakan model interaktif. Hasil penelitian menunjukkan ada beberapa jenis kapabilitas dinamis yang sangat diperlukan bagi pelaku rintisan start up entrepreneur, yaitu kemampuan memilih dan mendesain struktur organisasi, ketepatan pemilihan jenis teknologi informasi dan kemampuan mendesain strategi yang berorientasi pasar. Berdasarkan hasil penelitian di atas, maka pelaku rintisan start up entrepreneur dituntut untuk memiliki renewal ability untuk menopang managerial skill, sehingga mampu menganalisa dinamika lingkungan internal dan eksternal.
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DOI: https://doi.org/10.24198/adbispreneur.v4i2.23012
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