ANALISIS KEMITRAAN ANTAR PEMANGKU KEPENTINGAN DALAM MENINGKATKAN KEUNGGULAN BERSAING INDUSTRI KERAMIK: STUDI PADA SENTRA INDUSTRI KERAMIK PLERED PURWAKARTA, INDONESIA

Sam'un Jaja Raharja, Ria Arifianti, Rivani -

Abstrak


Strategic partnerships amongst stakeholders need to be done to improve competitive advantage for the Purwakarta Plered ceramics industry. The purpose of this study was to analyze perceptions about the partnership of industry players with other partners in the Purwakarta Plered Ceramic Industry in Indonesia. The research method used was a quantitative method with survey research type. The population in this study were 229 industry players of Plered ceramics industry. Data collection techniques were carried out through the distribution of questionnaires to 75 people as respondents taken by simple random sampling.  The results showed that the perception of the actors in the partnership relationship with partners in the development of the ceramic industry in Plered Purwakartta was going well. This indicates that so far the partnership that has been built so far has been going well. To maintain and enhance closer partnerships between industry players and other partners, effective communication and information sharing need to be improved

Kemitraan strategis antar pemangku kepentingan perlu dilakukan untuk meningkatkan keunggulan bersaing bagi industri keramik Plered Purwakarta. Tujuan penelitian ini adalah untuk menganalisis persepsi tentang kemitraan para pelaku industri terhadap mitra lainnya pada industri Keramik Plered Purwakarta Indonesia. Metode penelitian yang digunakan adalah metode kuantitatif dengan jenis penelitian survai. Populasi dalam penelitian ini adalah para pelaku industri keramik Plered sebanyak 229 pelaku industri. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada 75 orang sebagai responden yang diambil secara acak sederhana (simple random). Hasil penelitian menunjukkan persepsi para pelaku dalam hubungan kemitraan dengan mitra dalam pengembangan industri keramik di Plered Purwakartta sudah berjalan dengan baik. Hal ini menandakan bahwa selama ini kemitraan yang sudah terbangun selama ini berjalan dengan baik. Untuk mempertahankan dan meningkatkan kemitraan yang lebih erat antar pelaku industri dan juga mitra lainnya perlu peningkatan komunikasi secara efektif dan saling berbagi informasi. 

Kata Kunci


kemitraan; industri keramik; komunikasi dan informasi

Teks Lengkap:

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Referensi


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DOI: https://doi.org/10.24198/adbispreneur.v5i2.26485

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