PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY GARBATERA: INTEGRASI KESEHATAN, UMKM, DAN KETAHANAN PANGAN DI WILAYAH PESISIR INDRAMAYU

Abstrak

Program Garbatera (Gerakan Balongan Sehat dan Sejahtera) merupakan program Corporate Social Responsibility (CSR) PT Pertamina Patra Niaga Integrated Terminal Balongan yang dikembangkan sebagai upaya pemberdayaan masyarakat di wilayah pesisir Kabupaten Indramayu. Program ini mengintegrasikan aspek kesehatan, penguatan ekonomi, dan ketahanan pangan melalui penguatan pelayanan Posyandu, pemberdayaan Kelompok Olahan Makanan Sehat (OMSET), serta pengembangan Kelompok Tani Ragem Jaya. Penelitian ini bertujuan menganalisis pelaksanaan CSR Garbatera dalam mendorong pemberdayaan masyarakat serta dampaknya terhadap kesehatan, ekonomi, dan ketahanan pangan. Penelitian menggunakan pendekatan deskriptif kualitatif dengan pengumpulan data melalui observasi, dokumentasi, Focus Group Discussion (FGD), wawancara, serta dokumen pelaksanaan dan evaluasi program. Hasil penelitian menunjukkan bahwa Garbatera mampu mengintegrasikan kebutuhan kesehatan dengan pengembangan ekonomi lokal dan ketahanan pangan. Program memperkuat kapasitas kader Posyandu, mendukung sarana kesehatan, serta memberikan makanan tambahan bagi balita. Kelompok OMSET dikembangkan melalui produksi pangan sehat dan membuka peluang peningkatan pendapatan anggota, sementara Ragem Jaya berperan dalam penguatan ketahanan pangan. Garbatera menunjukkan potensi sebagai model CSR berbasis pemberdayaan yang menghubungkan kesehatan, UMKM, dan ketahanan pangan secara terintegrasi dan berkelanjutan.

The GARBATERA (Gerakan Balongan Sehat dan Sejahtera) Program is a Corporate Social Responsibility (CSR) initiative of PT Pertamina Patra Niaga Integrated Terminal Balongan aimed at empowering communities in the coastal area of Indramayu Regency. The program integrates health improvement, economic empowerment, and food security through the strengthening of Posyandu services, empowerment of the Healthy Food Processing Group (OMSET), and development of the Ragem Jaya Farmers Group. This study aims to analyze the implementation of Garbatera as a CSR program in promoting community empowerment and its impacts on health, economic development, and food security. A descriptive qualitative approach was employed, with data collected through observation, documentation, Focus Group Discussions (FGDs), interviews, and program implementation and evaluation documents. The findings show that Garbatera integrates community health needs with local economic development and food security. The program strengthens Posyandu cadres' capacities, supports basic health facilities, and provides supplementary food for children under five. OMSET is developed through healthy food production, creating opportunities to increase members' income, while the Ragem Jaya Farmers Group contributes to strengthening local food security. Overall, Garbatera demonstrates potential as a community empowerment-based CSR model that integrates health, MSME development, and food security in a sustainable manner.