Pelatihan Pemasaran Kopi Ramah lingkungan secara digital

Wahyu Gunawan, Desi Yunita, Bintarsih Sekarningrum

Abstrak


Kegiatan ini merupakan prakarsa yang ditujukan untuk mendorong peningkatan ekonomi masyarakat petani kopi, khususnya melalui peningkatan kapasitas dan kemampuan masyarakat petani dalam pemasaran kopi secara digital, karena Era digitalisasi membawa perubahan pada model bisnis kopi dimana perubahan tersebut dapat positif berupa kemudahan pemasaran produk, ataupun negatif berupa dikesampingkannya aspek bahan baku ramah lingkungan terutama pada kemasan. Beberapa pengetahuan yang diberikan diantaranya: perancangan pemasaran meliputi segmentasi pasar, target pasar, penentuan positioning produk,penetapan strategi pemasaran; dan konsep mutu yang meliputi; mutu berdasarkan komposisi antar atribut produk, mutu berdasarkan atas kesesuaian persyaratan. Metode yang dipilih dalam kegiatan ini adalah penyuluhan, presentasi, dan diskusi yang dilakukan yang dilakukan secara virtual.

Kata Kunci


kopi, strategi pemasaran, era digital

Teks Lengkap:

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Referensi


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DOI: https://doi.org/10.24198/sawala.v3i1.37270

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