CORPORATE SOCIAL RESPONSIBILITY (CSR) DARI SUDUT PANDANG PERUSAHAAN

Meilanny Budiarti Santoso; Santoso Tri Raharjo

doi:10.24198/share.v4i1.13045

CORPORATE SOCIAL RESPONSIBILITY (CSR) DARI SUDUT PANDANG PERUSAHAAN

Meilanny Budiarti Santoso, Santoso Tri Raharjo

Abstrak

Corporate Social Responsibility (CSR) merupakan salah satu bagian dari Corporate Responsibility sehingga diminta atau tidak dan ada aturan atau tidak terkait dengan pelaksanaan CSR, pihak perusahaan akan tetap melakukan kegiatan CSR kepada masyarakat lokal.
Eksistensi perusahaan berpotensi besar mengubah lingkungan masyarakat, baik ke arah negatif maupun positif. Dengan demikian perusahaan perlu mencegah timbulnya dampak negatif, karena hal tersebut dapat memicu konflik dengan masyarakat, yang selanjutnya dapat mengganggu jalannya perusahaan dan aktifitas masyarakat.
Berbagai dampak sosial, ekonomi, dan lingkungan yang timbul akibat berdirinya suatu kawasan industri, mengharuskan perusahaan untuk bertanggung jawab kepada publik khususnya masyarakat di sekitar wilayah perusahaan melalui aktivitas yang nyata sehingga dalam pelaksanaan kegiatan CSR, perusahaan harus berhati-hati dan dilakukan dengan cara-cara yang benar agar tidak memperkuat kondisi relasi ketergantungan dari masyarakat akan kehadiran perusahaan.

Kata Kunci

CSR, tanggung jawab sosial, perusahaan, persepsi perusahaan, masyarakat

Teks Lengkap:

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Referensi

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DOI: https://doi.org/10.24198/share.v4i1.13045