PEMETAAN UMKM INDUSTRI KREATIF DI WILAYAH PRIANGAN TIMUR: IDENTIFIKASI KEUNGGULAN DAYA SAING LOKAL

Ratih Purbasari, Wijaya Chandra, Ning Rahayu, Erna Maulina

Abstrak


ABSTRACT

 

This research tries to improve local competitive advantage through of creative industry potentials development. The research method used is qualitative approach and contextual technique of local competitive advantage development in East Priangan region with the following stages (1) Collecting secondary data through literature review and related intitutions (2) Understanding of local competitive advantage and creative industries concept (3) Mapping creative industries potential (4) Identifying the most potentialy creative industries and analysis. The results showed that the sub-sectors of the most potential creative industry in each region are the Mendong Handicraft Industry (Tasikmalaya City), the Akar Wangi Handicraft Industry (Garut Regency), the Coconut Handicraft Industry (Ciamis Regency) according to the competitive advantage concept. They also have local resources and supported by government protection policies. Moreover they have both domestic and foreign markets. In order to have competitive advantage sustainability, required collaboration and cooperation of all related parties in an entrepreneurial ecosystem of each creative industry regions.

 

Keywords : Local Competitive Advantage, Creative Industry, East Priangan,


ABSTRAK

Penelitian ini berupaya untuk membantu meningkatkan keunggulan daya saing lokal melalui pengembangan potensi industri kreatif. Metode penelitian yang digunakan adalah pendekatan kualitatif dan teknik kontekstual mengenai pengembangan keunggulan daya saing lokal di wilayah Priangan Timur dengan tahapan (1) Mengumpulkan data sekunder melalui tinjauan pustaka dan institusi terkait (2) Pemahaman konteks keunggulan daya saing lokal dan industri kreatif (3) Pemetaan potensi industri kreatif (4) Identifikasi industri kreatif yang paling berpotensi dan analisisnya. Hasil penelitian menunjukkan bahwa subsektor dari industri kreatif yang paling berpontensi di masing-masing daerah adalah Industri Kerajinan Anyaman Mendong (Kota Tasikmalaya), Industri Kerajinan Akar Wangi (Kab. Garut), Kerajinan Lidi Kelapa (Kab. Ciamis) berdasarkan konsep keunggulan daya saing, memiliki sumber daya lokal dan dukungan kebijakan perlidungan dari pemerintah, serta telah memiliki pasar domestik dan luar negeri. Untuk memiliki keunggulan daya saing berkelanjutan, dibutuhkan kolaborasi dan kerjasama dari semua pihak yang terlibat di dalam ekosistem kewirausahaan di setiap wilayah industri kreatif tersebut.

Kata kunci : Keunggulan Daya Saing Lokal, Industri Kreatif, Priangan Tim


Kata Kunci


Keunggulan Daya Saing Lokal ; Industri Kreatif ; Priangan Timur

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Referensi


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DOI: https://doi.org/10.24198/adbispreneur.v3i1.16083

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