EKSPLORASI PENELITIAN DIGITAL MARKETING PADA KOPERASI: SUATU STUDI PEMETAAN SISTEMATIS

Arianis Chan, Sam'un Jaja Raharja

Abstrak


This study aims to explore trends and identify research gaps in digital marketing in cooperatives. Researchers adopted systematic mapping studies to analyze and identify digital marketing literature in cooperatives. In total, 173 studies were produced starting from 1995 to 2021 with classifications based on focus, method, and type of research. The identification results of 52 articles were mapped to synthesize the availability of evidence of digital marketing research in cooperatives. Until 2020, the research trend increased with the dominant distribution of articles coming from China by 31.37%. Two-sided platforms were the most common research focus at 46%, followed by evaluation research at 34.62% and constructive study research methods at 23.73%. The results of the systematic mapping study showed the heterogeneity of focuses, types, and methods of research on the cooperatives that became this study. The results of the study also allow evaluation related to the future direction of the study. This systematic study research concludes that there is diversity and an increase in studies on cooperative digital marketing along with current technological developments.

Penelitian ini bertujuan untuk mengeksplorasi trend serta mengidentifikasi kesenjangan penelitian pada digital marketing pada koperasi. Peneliti mengadopsi studi pemetaan sistematis untuk menganalis serta mengidentifikasi literatur digital marketing pada koperasi. Secara keseluruhan dihasilkan 173 penelitian yang dimulai dari tahun 1995 sampai dengan 2021 dengan klasifikasi berdasarkan fokus, metode serta jenis penelitian. Hasil identifikasi sebanyak 52 artikel yang dipetakan untuk mensintesiskan ketersediaan bukti penelitian digital marketing pada koperasi. Sampai tahun 2020 kecenderungan   penelitian meningkat dengan dominan distribusi artikel berasal dari Negara China sebesar 31.37%. Two-sided platform menjadi fokus penelitian paling umum sebesar 46%, diikuti jenis penelitian evaluation research sebesar 34.62% dan metode penelitian constructive study sebesar 23.73%. Hasil studi pemetaan sistematis menunjukkan heterogenitas fokus, jenis dan metode penelitian pada koperasi-koperasi yang menjadi studi ini. Hasil studi juga memungkinkan evaluasi terkait arah penelitian di masa depan. Penelitian studi sistematis ini menyimpulkan bahwa terdapat keanekaragaman dan peningkatan studi tentang digital marketing koperasi seiring dengan perkembangan teknologi saat ini.  


Kata Kunci


pemasaran digital; koperasi; studi pemetaan sistematis

Teks Lengkap:

PDF

Referensi


Ali Heidari, Hamid Reza Yazdani, Fatemeh Saghafi, M. R. J. (2018). A systematic mapping study on tourism business networks. European Business Review, 92(3), 1–63. https://doi.org/10.1108/eb024700

Alkahtani, M., Khalid, Q. S., Jalees, M., Omair, M., Hussain, G., & Pruncu, C. I. (2021). E-agricultural supply chain management coupled with blockchain effect and cooperative strategies. Sustainability (Switzerland), 13(2), 1–30. https://doi.org/10.3390/su13020816

Andrews, M., Andrews, M., Luo, X., Fang, Z., & Ghose, A. (2016). Mobile ad effectiveness: Hyper-contextual targeting with crowdedness. Marketing Science, 35(2), 218–233. https://doi.org/10.1287/mksc.2015.0905

Baourakis, G., Kourgiantakis, M., & Migdalas, A. (2002). The impact of e-commerce on agro-food marketing: The case of agricultural cooperatives, firms and consumers in Crete. British Food Journal, 104(8), 580–590. https://doi.org/10.1108/00070700210425976

Barbosa, O., & Alves, C. (2011). A Systematic Mapping Study on Software Ecosystems. IWSECO@ICSOB, 15–26. https://doi.org/10.1109/ICSPCT.2014.6884971

Battilani, P., & Bertagnoni, G. (2015). The use of social networks in marketing: The Italian co-operative experience. Journal of Historical Research in Marketing, 7(1), 31–57. https://doi.org/10.1108/JHRM-10-2013-0060

Bell, D. R., & Song, S. (2007). Neighborhood effects and trial on the Internet: Evidence from online grocery retailing. Quantitative Marketing and Economics, 5(4), 361–400. https://doi.org/10.1007/s11129-007-9025-5

Berger, P. D., Lee, J., & Weinberg, B. D. (2006). Optimal cooperative advertising integration strategy for organizations adding a direct online channel. Journal of the Operational Research Society, 57(8), 920–927. https://doi.org/10.1057/palgrave.jors.2602069

Bernal-Jurado, E., Mozas-Moral, A., Fernández-Uclés, D., & Medina-Viruel, M. J. (2020). Online popularity as a development factor for cooperatives in the winegrowing sector. Journal of Business Research, 123, 79–85. https://doi.org/10.1016/j.jbusres.2020.09.064

Bernal-Jurado, E., Mozas-Moral, A., Fernández-Uclés, D., & Medina-Viruel, M. J. (2021). Online popularity as a development factor for cooperatives in the winegrowing sector. Journal of Business Research, 123, 79–85. https://doi.org/10.1016/j.jbusres.2020.09.064

Bista, S. K., Dahal, K., Cowling, P., & Tuladhar, B. M. (2010). Acquaintance-based trust model for the evolution of cooperation in business games. SOCA Special Issue Paper, 4(3), 181–189. https://doi.org/10.1007/s11761-010-0064-5

Caputa, W., Krawczyk-Sokolowska, I., & Pierscieniak, A. (2020). The potential of web awareness as a determinant of dually defined customer value. In Technological Forecasting and Social Change (Vol. 163). https://doi.org/10.1016/j.techfore.2020.120443

Chan, T. Y., Wu, C., & Xie, Y. (2011). Measuring the lifetime value of customers acquired from Google search advertising. Marketing Science, 30(5), 837–850. https://doi.org/10.1287/mksc.1110.0658

Ciruela-Lorenzo, A. M., Del-Aguila-Obra, A. R., Padilla-Meléndez, A., & Plaza-Angulo, J. J. (2020). Digitalization of agri-cooperatives in the smart agriculture context. Proposal of a digital diagnosis tool. Sustainability (Switzerland), 12(4). https://doi.org/10.3390/su12041325

Cook, M.L., Iliopoulos, C. (1999). Beginning to inform the theory of the cooperative firm. Finnish Journal of Financial Economics, 1999(4).

Cristobal-Fransi, E., Montegut-Salla, Y., Ferrer-Rosell, B., & Daries, N. (2020). Rural cooperatives in the digital age: An analysis of the Internet presence and degree of maturity of agri-food cooperatives’ e-commerce. Journal of Rural Studies, 74(May), 55–66. https://doi.org/10.1016/j.jrurstud.2019.11.011

Danaher, P. J., Smith, M. S., Ranasinghe, K., & Danaher, T. S. (2015). Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons. Journal of Marketing Research, 52(5), 710–725. https://doi.org/10.1509/jmr.13.0341

Dinner, I. M., Heerde Van, H. J., & Neslin, S. A. (2013). Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising. Journal of Marketing Research, 51(5), 527–545. https://doi.org/10.1509/jmr.11.0466

Du, A. Y., Geng, X., Gopal, R., Ramesh, R., & Whinston, A. B. (2008). Capacity provision networks: Foundations of markets for sharable resources in distributed computational economies. Information Systems Research, 19(2), 144–160. https://doi.org/10.1287/isre.1070.0145

Eisenbeiss, M., Wilken, R., Skiera, B., & Cornelissen, M. (2015). What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type. International Journal of Research in Marketing, 32(4), 387–397. https://doi.org/10.1016/j.ijresmar.2015.05.007

El-Tayeh, A., & Gil, N. (2007). Using digital socialization to support geographically dispersed AEC project teams. Journal of Construction Engineering And Management, 133(6), 462–473. https://doi.org/10.1061/(ASCE)0733-9364(2007)133:6(462)

Emiliani, M. L., & Stec, D. J. (2005). Wood pallet suppliers’ reaction to online reverse auctions. Supply Chain Management, 10(4), 278–287. https://doi.org/10.1108/13598540510612758

Espelt, R., Peña-López, I., Miralbell, O., Martín, T., & Vega, N. (2019). Impact of information and communication technologies in agroecological cooperativism in Catalonia. Agricultural Economics (Czech Republic), 65(2), 59–66. https://doi.org/10.17221/171/2018-AGRICECON

Estapé-Dubreuil, G., & Torreguitart-Mirada, C. (2014). Firm-level evidence of ICT adoption among SMEs of the social economy in Spain. Journal of Electronic Commerce in Organizations, 12(1), 16–34. https://doi.org/10.4018/jeco.2014010102

Fadah, I., Auliya, Y. A., Baihaqi, Y., & Yuswanto, I. B. (2020). Implementation of management information system using max-min method analysis of in women’s cooperative. International Journal Of Scientific & Technology Research, 9(1), 2383–2386. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85078801594&partnerID=40&md5=08545a7036093e352bbb4d53c9e4cdcd

Fairbairn, B. (1994). The Meaning of Rochdale: The Rochdale Pioneers and the Co-operative Principles. In Centre for the Study of Co-operatives, University of Saskatchewan.

Fang, E., Li, X., Huang, M., & Palmatier, R. W. (2015). Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms. Journal of Marketing Research, 52(3), 407–422. https://doi.org/10.1509/jmr.13.0165

Febriyanto, M.T. dan Debby Arisandi (2018) Pemanfaatan digital marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean

JMD: Jurnal Manajemen Dewantara Vol 1 No 2,

Fernández-Uclés, D., Bernal-Jurado, E., Mozas-Moral, A., & Medina-Viruel, M. J. (2020). The importance of websites for organic agri-food producers. Economic Research-Ekonomska Istrazivanja , 33(1), 2867–2880. https://doi.org/10.1080/1331677X.2019.1694426

Granot, D., & Sošić, G. (2005). Formation of alliances in internet-based supply exchanges. Management Science, 51(1), 92–105. https://doi.org/10.1287/mnsc.1040.0213

Guo, X., Ling, L., Dong, Y., & Liang, L. (2013). Cooperation contract in tourism supply chains: The optimal pricing strategy of hotels for cooperative third party strategic websites. Annals of Tourism Research, 41, 20–41. https://doi.org/10.1016/j.annals.2012.11.009

Guo, X., Zheng, X., Ling, L., & Yang, C. (2014). Online coopetition between hotels and online travel agencies: From the perspective of cash back after stay. Tourism Management Perspectives, 12, 104–112. https://doi.org/10.1016/j.tmp.2014.09.005

Hernandez-Aguilera, J. N., Gómez, M. I., Rodewald, A. D., Rueda, X., Anunu, C., Bennett, R., & van Es, H. M. (2018). Quality as a Driver of Sustainable Agricultural Value Chains: The Case of the Relationship Coffee Model. Business Strategy and the Environment, 27(2), 179–198. https://doi.org/10.1002/bse.2009

Hermawanto, A. dan Melaty (2020) i Globalisasi, Revolusi Digital dan Lokalitas: Dinamika Internasional dan Domestik di Era Borderless World (2020) LPPM Press UPN “Veteran” Yogyakarta

Irawan, Dandan ́ (2020) Peningkatan Daya Saing Usaha Micro Kecil dan Menengah

Melalui Jaringan Usaha. Coopetition: Jurnal Ilmiah Manajemen, Vol X1 No 2. Juli 2020 Program Studi Manajemen Institut Manajemen Koperasi Indonesia

Irwansyah Rudy dkk (2021). Perilaku Konsumen. Bandung. Penerbit Widina Bhakti Persada.

Hoban, P. R., & Bucklin, R. E. (2015). Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment. Journal of Marketing Research, 52(3), 375–393. https://doi.org/10.1509/jmr.13.0277

Jank, W., & Kannan, P. K. (2005). Understanding Geographical Markets of Online Firms Using Spatial Models of Customer Choice. Marketing Science, 24(4), 623–634. http://www.jstor.org/stable/40056990

Jiang, L., Zhang, Y., He, X., Zhang, H., Kang, J., & Zhang, B. (2011). Strategy transition and marketing innovation of a vertical search engine: The case of Kuxun company. Frontiers of Business Research in China, 5(4), 619–634. https://doi.org/10.1007/s11782-011-0148-x

Jurnal.id. (2019, 24 Maret). Memahami Dasar-Dasar Search Engine Marketing. Diakses pada 27 Maret 2020, dari https://www.jurnal.id/id/blog/search-engine-marketing/

Jorge-Vázquez, J., Chivite-Cebolla, M. P., & Salinas-Ramos, F. (2021). The digitalization of the european agri-food cooperative sector. Determining factors to embrace information and communication technologies. Agriculture (Switzerland), 11(6). https://doi.org/10.3390/agriculture11060514

Jøsang, A., Ismail, R., & Boyd, C. (2007). A survey of trust and reputation systems for online service provision. Decision Support Systems, 43(2), 618–644. https://doi.org/10.1016/j.dss.2005.05.019

Kannan, P. K., & Li, H. “Alice.” (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45. https://doi.org/10.1016/j.ijresmar.2016.11.006

Karakas, C. (2019). Cooperatives: Characteristics, activities, status, challenges. European Parliamentary Research Service, February, 1–12.

Kitchenham, B., Pretorius, R., Budgen, D., Pearl Brereton, O., Turner, M., Niazi, M., & Linkman, S. (2010). Systematic literature reviews in software engineering – A tertiary study. Information and Software Technology, 52(8), 792–805. https://doi.org/https://doi.org/10.1016/j.infsof.2010.03.006

Knyphausen-Aufseß, D. Z., & Santarius, T. (2021). Strategic Management, The Theory Of The Firm, And Digitalization: Reintroducing A Normative Perspective. Corporate and Business Strategy Review, 2(1), 41–53. https://doi.org/10.22495/cbsrv2i1art4

Kominfo.go.id. (2020, 20 Maret). mendorong transformasi digital berkelanjutan. Diakses pada 20 September 2020, dari https://www.kominfo.go.id/content/detail/40822/mendorong-transformasi-digital-berkelanjutan-g20/0/artikel).

Kozłowski, Ł. (2016). Cooperative banks, the internet and market discipline. Journal of Co-Operative Organization and Management, 4(2), 76–84. https://doi.org/10.1016/j.jcom.2016.08.002

Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing, 80(1), 7–25. https://doi.org/10.1509/jm.14.0249

Kumar, K., & Becerra-Fernandez, I. (2007). Interaction technology: Speech act based information technology support for building collaborative relationships and trust. Decision Support Systems, 43(2), 584–606. https://doi.org/10.1016/j.dss.2005.05.017

Lamberton, C., & Stephen, A. T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing, 80(6), 146–172. https://doi.org/10.1509/jm.15.0415

Lancastre, A., & Lages, L. F. (2005). The relationship between buyer and a B2B e-marketplace: Cooperation determinants in an electronic market context. Industrial Marketing Management, 35(6), 774–789. https://doi.org/10.1016/j.indmarman.2005.03.011

Levi, Y., & Davis, P. (2008). Cooperatives as the “enfants terribles” of economics: Some implications for the social economy. The Journal of Socio-Economics, 37(6), 2178–2188. https://doi.org/https://doi.org/10.1016/j.socec.2008.06.003

Li, B., Hou, P.-W., & Li, Q.-H. (2015). Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer. IMA Journal of Management Mathematics, 28(2), 259–277. https://doi.org/10.1093/imaman/dpv025

Li, M., Zhang, X., & Dan, B. (2020). Cooperative advertising and pricing in an O2O supply chain with buy-online-and-pick-up-in-store. In International Transactions in Operational Research (Vol. 28, Issue 4, pp. 2033–2054). https://doi.org/10.1111/itor.12805

Li, X., Li, Y., & Cao, W. (2017). Cooperative advertising models in O2O supply chains. In International Journal of Production Economics (Vol. 215, pp. 144–152). https://doi.org/10.1016/j.ijpe.2017.09.018

Li, X., Tian, Q., Yan, H., & Li, X. (2015). The trustworthiness of reference group and cooperative quality: Implications for online crowdsourcing market. International Journal of Networking and Virtual Organisations, 15(2–3), 242–255. https://doi.org/10.1504/IJNVO.2015.070434

Ling, L., Dong, Y., Guo, X., & Liang, L. (2015). Availability management of hotel rooms under cooperation with online travel agencies. International Journal of Hospitality Management, 50, 145–152. https://doi.org/10.1016/j.ijhm.2015.07.005

Liu, Y., Sun, Y., & Hu, J. (2013). Channel selection in e-commerce age: A strategic analysis of co-op advertising models. Journal of Industrial Engineering and Management, 6, 89–103. https://doi.org/10.3926/jiem.664

Ma, W., & Wang, X. (2020). Internet Use, Sustainable Agricultural Practices and Rural Incomes: Evidence from China. Australian Journal of Agricultural and Resource Economics, 64(4), 1087–1112. https://doi.org/10.1111/1467-8489.12390

Mazzarol, T., Simmons, R., & Limnios, E. M. (2014). A conceptual framework for research into co-operative enterprise. Research Handbook on Sustainable Co-Operative Enterprise: Case Studies of Organisational Resilience in the Co-Operative Business Model, 22–50. https://doi.org/10.4337/9781783472024.00007

Mozas-Moral, A., Bernal-Jurado, E., Fernández-Uclés, D., & Medina-Viruel, M. J. (2020). Information and communication technologies as development tools for second-tier cooperatives. New Medit, 19(4), 69–80. https://doi.org/10.30682/nm2004e

Mu, Z., Zheng, Y., & Sun, H. (2021). Cooperative green technology innovation of an E-commerce sales channel in a two-stage supply chain. Sustainability (Switzerland), 13(13). https://doi.org/10.3390/su13137499

Nilsson, J. (2001). Organisational principles for co-operative firms. Scandinavian Journal of Management, 17(3), 329–356. https://doi.org/https://doi.org/10.1016/S0956-5221(01)00010-0

Palvia, P., Leary, D., Mao, E., Midha, V., Pinjani, P. and Salam, A. F. (2004). Research Methodologies in MIS: An Update. Communications of the Association for Information Systems Volume, 14(1), 526–542. https://doi.org/10.1042/bj0230373

Pei, Z., & Yan, R. (2018). Cooperative behavior and information sharing in the e-commerce age. Industrial Marketing Management, 76, 12–22. https://doi.org/10.1016/j.indmarman.2018.06.013

Petersen K, Feldt R, Mujtaba S, M. M. (2008). Systematic Mapping Studies in Software Engineering. EASE’08. Swinton, UK, UK: British Computer Society; 2008, 12(3), 68–77.

Putri, Budi Rahayu Tanama (t.t.) Manajemen Pemasaran Penerbit Fakultas Peternakan Universitas Udayana.

Rosyadi, Slamet (Ed, 2021) Administrasi Publik di Era Disrupsi dan Big Data

Banyumas. SIP Publishing

Ripollés, M., & Blesa, A. (2019). And yet, non-equity cooperative entries do improve international performance: uncovering the role of networks’ social capital. In Small Business Economics (Vol. 55, Issue 3, pp. 761–776). https://doi.org/10.1007/s11187-019-00186-1

Song, Y., Wu, W., & Miocevic, D. (2021). Farmers’ choice between endogenous vs. exogenous e-commerce: alignment with resources and performance goals. British Food Journal, 124(1), 61–77. https://doi.org/10.1108/BFJ-02-2021-0152

Sriram, S., Manchanda, P., Bravo, M. E., Chu, J., Ma, L., Song, M., Shriver, S., & Subramanian, U. (2015). Platforms: a multiplicity of research opportunities. Marketing Letters, 26(2), 141–152. https://doi.org/10.1007/s11002-014-9314-1

Stephen, A, Athluna Canthika, Davin Subrata dan Devina Veronika (2019) Pengaruh Iklan Terhadap Keputusan Pembelian Konsumen. Jurnal Indonesian Business Review. Vol.02, No. 2

Strickland, P., Frost, W., Wiliams, K. M., & Laing, J. (2013). The acceptance or rejection of social media: A case study of rochford winery estate in Victoria, Australia. Tourism, Culture & Communication, 13(1), 19–27. https://doi.org/10.3727/109830413X13769180530602

Su, L., Peng, Y., Kong, R., & Chen, Q. (2021). Impact of e-commerce adoption on farmers’ participation in the digital financial market: Evidence from rural china. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1434–1457. https://doi.org/10.3390/jtaer16050081

Tampubolon, Manahan (2020) Change Management : Manajemen Perubahan Individu, Tim Kerja, Organisasi. Jakarta. Mitra Wacana Media

Thaha, A. R., Maulina, E., Alexandri, M. B., Rahim Thaha, A., & Muftiadi, R. A. (2021). Digital Marketing and SMEs: A Systematic Mapping Study Digital Marketing and SMEs: A Systematic Mapping Study Digital Marketing and SMEs: A Systematic Mapping Study. 2–8. https://digitalcommons.unl.edu/libphilprac

Toubia, O., & Stephen, A. T. (2013). Intrinsic vs. image-related utility in social media: Why do people contribute content to Twitter? Marketing Science, 32(3), 368–392. https://doi.org/10.1287/mksc.2013.0773

Tucker, C., & Zhang, J. (2010). Growing two-sided networks by advertising the user base: A field experiment. Marketing Science, 29(5), 805–814. https://doi.org/10.1287/mksc.1100.0560

Wardani, A.K. an Arina Nuraliza Romas (2021). Analisis Strategi Digital Marketing Di Masa Pandemi Covid-19 EXERO Journal of Research in Business and Economics. Vol 04, No. 01

Walcott, S. M. (2007). Wenzhou and the third Italy: Entrepreneurial model regions. Journal of Asia-Pacific Business, 8(3), 23–35. https://doi.org/10.1300/J098v08n03_03

Webster, J., & Watson, R. T. (2002). Analyzing the Past to Prepare for the Future: Writing a Literature Review. MIS Quarterly, 26(2), xiii–-xxiii. http://www.jstor.org/stable/4132319

Wicaksono, K.C.P. (2013) Mengukur Efektivitas Social Media Bagi Perusahaan. BINUS BUSINESS REVIEW Vol. 4 No. 1 Mei 2013: 551-564. Management Department, School of Business Management, BINUS University

Wieringa, R., Maiden, N., Mead, N., & Rolland, C. (2006). Requirements engineering paper classification and evaluation criteria: a proposal and a discussion. Requirements Engineering, 11(1), 102–107.

Wiesel, T., Pauwels, K. H., & Arts, J. (2011). Practice Prize Paper - Marketing’s Profit Impact: Quantifying Online and Off-line Funnel Progression. Mark. Sci., 30, 604–611.

Xie, Y., & Wang, H. (2013). A Group Cooperative Decision Support System Based on Extended Contract Net. Group Decision and Negotiation, 23(5), 1191–1217. https://doi.org/10.1007/s10726-013-9369-z

Yan, R., Cao, Z., & Pei, Z. (2016). Manufacturer’s cooperative advertising, demand uncertainty, and information sharing. Journal of Business Research, 69(2), 709–717. https://doi.org/10.1016/j.jbusres.2015.08.011

Yan, R., & Ghose, S. (2008). Cooperative pricing under forecasting sharing in the manufacturer-E- retailer supply chain. Yogyakarta Journal of Information Systems and Supply Chain Management (IJISSCM), 1(2), 1–18. https://doi.org/10.4018/jisscm.2008040101

Yan, R., Guo, P., Wang, J., & Amrouche, N. (2011). Product distribution and coordination strategies in a multi-channel context. Journal of Retailing and Consumer Services, 18(1), 19–26. https://doi.org/10.1016/j.jretconser.2010.09.001

Yan, R., Pei, Z., & Myers, C. (2016). Do channel members value the multiple-cooperation strategy? Journal of Retailing and Consumer Services, 30, 84–95. https://doi.org/10.1016/j.jretconser.2016.01.002

Yang, L., Huang, Y., Ho, Y.-C. C., & Lin, Z. (2019). Is online multiple-stores cooperative promotion better than single-store promotion? Misprediction from evaluation mode. In Information and Management (Vol. 56, Issue 7). https://doi.org/10.1016/j.im.2019.02.003

Yeasmin, N., & Kemppainen-Koivisto, R. (2017). The Sociopolitical Determinants of Social Entrepreneurship Action: A Qualitative Analysis. In South Asian Journal of Business and Management Cases (Vol. 6, Issue 1, pp. 47–60). https://doi.org/10.1177/2277977917698297

Yeh, Y.-P. (2005). Identification of factors affecting continuity of cooperative electronic supply chain relationships: Empirical case of the Taiwanese motor industry. Supply Chain Management, 10(4), 327–335. https://doi.org/10.1108/13598540510612802

Zhang, C., Wang, J., Zhang, B., Ding, J., Fu, Z., & Zhang, L. (2018). Factors influencing vegetable cooperatives’ selection of marketing channels in Beijing. British Food Journal, 121(7), 1655–1668. https://doi.org/10.1108/BFJ-06-2018-0403




DOI: https://doi.org/10.24198/adbispreneur.v7i3.41808

Refbacks

  • Saat ini tidak ada refbacks.