PENGARUH BUDAYA ORGANISASI TERHADAP STRATEGI BISNIS HIJAU MELALUI DIGITAL TRANSFORMASI
Abstrak
Researchers have long recognized the significance of organizational culture shifts toward digital transformation and green business strategies. As a result, this research aims to determine how much organizational culture influences green business strategy through digital transformation. This study is based on a quantitative technique with a correlational design. A questionnaire was used to gather data from 108 university alumni 2000 respondents still working as employees or business owners. SEM-PLS analyzes the data by testing the outer and inner models. The results prove the theory. The results are 1) organizational culture has no impact on green organizational strategy. 2) Organizational culture has a large impact on digital change. 3). Digital transformation has a major impact on green business strategy. 4). Organizational culture significantly impacts green business strategy via digital transformation. The novel aspect of this study is that organizations must be able to change their culture in order to capitalize on the possibilities provided by digital transformation. As digitalization accelerates, digital transformation can assist businesses in implementing a green business.
Para peneliti telah lama menyadari pentingnya pergeseran budaya organisasi menuju transformasi digital dan strategi bisnis hijau. Oleh karena itu, penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh budaya organisasi terhadap strategi bisnis hijau melalui transformasi digital. Penelitian ini didasarkan pada teknik kuantitatif dengan desain korelasional dengan menggunakan SEM-PLS. Kuesioner digunakan untuk mengumpulkan data dari 108 responden alumni universitas Angkatan 2000 yang masih bekerja sebagai karyawan atau pemilik usaha. Hasilnya adalah 1). Budaya organisasi tidak berpengaruh terhadap strategi organisasi hijau; 2) Budaya organisasi berdampak besar pada perubahan digital; 3). Transformasi digital berdampak besar pada strategi bisnis hijau; 4). Budaya organisasi secara signifikan memengaruhi strategi bisnis hijau melalui transformasi digital. Aspek baru dari penelitian ini adalah bahwa organisasi harus mampu mengubah budaya mereka untuk memanfaatkan kemungkinan yang disediakan oleh transformasi digital. Seiring percepatan digitalisasi, transformasi digital dapat membantu bisnis dalam menerapkan bisnis hijau.
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Alamsjah, F. (2022). The Effect Of Ambidextrous Leadership And Social Media On Corporate Performance: The Mediating Role Of Digital Transformation. Journal Of Theoretical And Applied Information Technology, 100(12), 3841–3851.
Bhatnagar, V. R. (2020). Conceptualizing
Employee Strengths At Work And Scale Development. Management Research Review, 43(10), 1273–1288. Https://Doi.Org/10.1108/Mrr-08-2019-0367
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Green Business Strategies On Sustaining Competitive Advantage. Eul Journal Of Social Sciences, December.
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Benefits Of Digital Transformation And Implementation Proposition In The Defense Industry: A Literature Review. International Journal Of Social And Management Studies (Ijosmas), 3(4), 1–12. Https://Www.Ijosmas.Org/Index.Php/Ijosmas/Article/View/148
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Teams, Building People: Expanding The Fifth Resource. R&L Education.
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Digital Transformation, Business Innovation Models, And Creativity On Msme Performance With Competitive Advantage As Intervening Variable. Indonesian Interdisciplinary Journal Of Sharia Economics (Iijse), 5(3), 248–253.
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(2021). Digital Transformation Of Industrial Organizations: Toward An Integrated Framework. Journal Of Change Management, 21(4), 451–479. Https://Doi.Org/10.1080/14697017.2021.1929406
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M., & Sarstedt, M. (2014). A Primer On Partial Least Squares Structural Equation Modeling (Pls-Sem). Sage Publications, Inc.
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& Abbas, J. (2021). Examining The Role Of Motivation And Reward In Employees’ Job Performance Through Mediating Effect Of Job Satisfaction: An Empirical Evidence. International Journal Of Organizational Leadership, 10(4), 401–420. Https://Doi.Org/10.33844/Ijol.2021.60606
Leavy, P. (2017). Research Design. The
Guilford Press.
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Organizational Culture, Structure, And Leadership Factors In The Digital Transformation Of Smes: A Mixed-Methods Approach. Cognition, Technology And Work, 0123456789. Https://Doi.Org/10.1007/S10111-022-00714-2
Minahan, M., Brien, J. S., Gilpin-Jackson, Y.,
Blouch, O., Cotten, C., Farley, S. B., Yoon, H. J., Padilla, C., Matthews, T. L.,
Clancy, A. L., Ghadge, N., Colon-Kolacko, R., Neville, L., Schneider, B., Neville, L., Schneider, B., Katsman, S., Voss, C., Jamieson, D. W., … Pope, M. (2021). Inspirations For The Future Of Od & The Reality Of Our Work. Organizational Development Review, 53(1), 1–71.
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Of Organizational Culture And Leadership Style On Employee Performance Through Job Satisfaction At Ptpn Iv Medan. 4(1), 105–113.
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Reported In Benjamin Zhang, “United Airlines Ceo Has Finally Apologized. Busines Insider. Http://Www.Businessinsider.Com/United-Airlines-Ceo- Apologize-Customer-2017-4
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Psychometric Theory. Mc Grawhill. Inc.
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& Rahman, A. (2022). The Mediating Effect Of Digital Transformation Extent On The Relationship Between Managerial Proactiveness And Business Resilience : Government Intervention As A Moderator. 14(3), 1281–1293.
Perkin, N., & Abraham, P. (2017). Building
The Agile Business Through Digital Transformation. Kogan Page Limited.
Pradana, M., Silvianita, A., Syarifuddin, S., &
Renaldi, R. (2022). The Implication Of Digital Organisational Culture On Firm Performance. Frontiers In Psychology, 13(May). Https://Doi.Org/10.3389/Fpsyg.2022.840699
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Change Difficult. Meliorate. Https://Www.Torbenrick.Eu/Blog/Culture/Why-Is-Organizational-Culture-Change-Difficult/
Rinata, M., Putra, A., & Goh, T. S. (2022). The
Influence Of Organizational Culture And Communication On Work Conflicts Of Employees At Pt . Nagamas Agro Mulia Medan. 6(36), 1782–1791.
Robbins, Sp, & J. (2018). Essential
Organizational Behavior (14th Ed.). Pearson Education Limited.
Schallmo, D., Williams, C. A., & Boardman, L.
(2017). Digital Transformation Of Business Models-Best Practice, Enablers, And Roadmap. International Journal Of Innovation Management, 21(8), 1–17. Https://Doi.Org/10.1142/S136391961740014x
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And Leadership. Jossey-Bass.
Setiono, R., Elmi, F., & Rimawan, E. (2022).
Digital Transformation As Intervening Variable On The Effect Of Leadership, Competence And Organizational Culture On Employee Performance (Case Study: Dpu …. Journal Of Positive School …, 6(5), 2672–2681. Https://Www.Journalppw.Com/Index.Php/Jpsp/Article/View/6444%0ahttps://Www.Journalppw.Com/Index.Php/Jpsp/Article/Download/6444/4249
Shoaib, H. M. (2022). Digital Transformation
As A Mediating Variable In The Relationship Between Organizational Culture And Job Satisfaction : ثحبلا صخلم ردق ريوــ طت ىلع نيلماعلل ةعجشملا لماوعلا نم دعت ةيميظنتلا ةفاقثلا دعيو ، مهتايكولس مكحت تادقتعملاو ميقلا نم ةعومجمب عيمجلا. 70–104. Https://Doi.Org/10.51325/Ijbeg.V5i1.99
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Ferinia, R., Butarbutar, M., Abdilah, L. A., Sudarso, A., Purba, B., Purba, S., Yuniwati, I., Hidayatulloh, A. N., Hm, I., & Suyuthi, N. F. (2021). Desain Penelitian Bisnis: Pendekatan Kuantitatif. Medan:Yayasan Kita Menulis.
Trushkina, N., Abazov, R., Rynkevych, N., &
Bakhautdinova, G. (2020). Digital Transformation Of Organizational Culture Under Conditions Of The Information Economy. In Virtual Economics (Vol. 3, Issue 1). Https://Doi.Org/10.34021/Ve.2020.03.01(1)
Tuyen, B. Q., Anh, D. V. P., Mai, N. P., &
Long, T. Q. (2023). Does Corporate Engagement In Social Responsibility Affect Firm Innovation? The Mediating Role Of Digital Transformation. International Review Of Economics & Finance, 84, 292–303. Https://Doi.Org/Https://Doi.Org/10.1016/J.Iref.2022.11.005
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Introduction To The Special Issue — Social Computing And Service Innovation: A Framework For Research. Journal Of Organizational Computing And Electronic Commerce, 28(1), 1–8. Https://Doi.Org/10.1080/10919392.2018.1407065
Adhiarso, D. S., Utari, P., & Hastjarjo, S.
(2019). The Impact Of Digital Technology To Change People’s Behavior In Using The Media. Digital Press Social Sciences And Humanities, 2(2018), 00005. Https://Doi.Org/10.29037/Digitalpress.42256
Aggarwal, P., & Agarwala, T. (2021). Green
Organizational Culture: An Exploration Of Dimensions. Global Business Review, October. Https://Doi.Org/10.1177/09721509211049890
Allevato, E. (2020). Organizational Culture
Change: Growth Mindset, Positive Psychology, And Empowerment. Social Entrepreneurship And Corporate Social Responsibility, Management For Professionals, November 1–12. Https://Doi.Org/10.1007/978-3-030-39676-3
Altimeter, B. S. (2014). The State Of Digital
Transformation. Http://Www.Altimetergroup.Com/2014/07/The-2014-State-Of-Digital- Transformation
Ambec, S., & Lanoie, P. (2008). When And
Why Does It Pay To Be Green. Academy Of Management Perspectives, 22(4), 42–65. Https://Doi.Org/. Https://Doi.Org/10.5465/Amp.2008.35590353.
Andreas, F., S., E. C., Gifford, B., & Russell,
G. (2011). A Simple Path To Sustainability. Abc-Clio, Llc.
Bawono, M., Gautama, I., Bandur, A., &
Alamsjah, F. (2022). The Effect Of Ambidextrous Leadership And Social Media On Corporate Performance: The Mediating Role Of Digital Transformation. Journal Of Theoretical And Applied Information Technology, 100(12), 3841–3851.
Bhatnagar, V. R. (2020). Conceptualizing
Employee Strengths At Work And Scale Development. Management Research Review, 43(10), 1273–1288. Https://Doi.Org/10.1108/Mrr-08-2019-0367
Blackj, Gregersen, H. B., Mendenhall, M. E., &
Stroh, L. K. (1999). Globalizing People Through International Assignments. Addison-Wesley.
Bonta, E., & Thornton, L. (2022). America’s
Top 10 Companies For Environmental Performance In 2022. Just Capital. Https://Justcapital.Com/News/Earth-Day-2022-Top-Companies-For-The-Environment/
Canning, E. A., Murphy, M. C., Emerson, K. T.
U., Chatman, J. A., Dweck, C. S., & Kray, L. J. (2020). Cultures Of Genius At Work: Organizational Mindsets Predict Cultural Norms, Trust, And Commitment. Personality And Social Psychology Bulletin, 46(4), 626–642. Https://Doi.Org/10.1177/0146167219872473
Čekanavičius, L., Bazytė, R., & Dičmonaitė, A.
(2014). Green Business: Challenges And Practices. Ekonomika, 93(1), 74–88. Https://Doi.Org/10.15388/Ekon.2014.0.3021
Chandra, K., Arafah, W., & Basri, Y. Z. (2021).
Analysis Of The Effect Of Green Organizational Culture On Organizational Performance And Competitive Advantages Of Green Through Green Innovation In Manufacturing Industries. Journal Of Hunan University（Natural Sciences）, 48(6).
Christensen, C. M., & Kaufman, S. P. (2006).
Assessing Your Organization’s Capabilities, Harvard Business Publishing Education.
Chuwa, L. G. (2020). The Role Of
Organizational Culture On Green Marketing. Journal Of Environmental Management, June.
Cole, S. (2023). 17 Big Companies Going
Green This Year. The Rooundup.Org. Https://Theroundup.Org/Big-Companies-Going-Green/
Crane, A. (2000). Corporate Greening As
Amoralization. Organization Studies, 21(4), 673–696. Https://Doi.Org/Https://Doi.Org/10.1177/0170840600214001
Cremer, A. (2017). Ceo Says Changing Vw
Culture Proving Tougher Than Expected. Reuters. Https://Www.Reuters.Com/Article/Us-Volkswagen-Emissions-Culture-Iduskbn18i2v3
Creswel, J. W. (2009). Research Design:
Qualitative, Quantitative, And Mixed Methods Approaches. Sage Publications Ltd.
Denning, S. (2021). How Do You Change An
Organizational Culture? Forbes.
Diuzheva, M. B., Akzatovna, A., & Tokayeva, B. B. (2021). Digital Corporate
Culture As An Element Of The Transformation
Of The Organization In The Context Of Digitalization. Journal Of Contemporary Issues In Business And Government, 27(02). Https://Doi.Org/10.47750/Cibg.2021.27.02.403
Duren, Z., & Yilmaz, S. I. (2010). The Role Of
Green Business Strategies On Sustaining Competitive Advantage. Eul Journal Of Social Sciences, December.
Frendiana, M. L., & Soediantono, D. (2022).
Benefits Of Digital Transformation And Implementation Proposition In The Defense Industry: A Literature Review. International Journal Of Social And Management Studies (Ijosmas), 3(4), 1–12. Https://Www.Ijosmas.Org/Index.Php/Ijosmas/Article/View/148
Furxhi, G. (2021). Employee’s Resistance And
Organizational Change Factors. European Journal Of Business And Management Research, 6(2), 30–32. Https://Doi.Org/10.24018/Ejbmr.2021.6.2.759
Hair, H.F., Black. W.C., Babin, B.J., And
Anderson, R. E. (2010). Mutlivariate Data Analysis. Pearson.
Harvey, T. R., & Drolet, B. (2006). Building
Teams, Building People: Expanding The Fifth Resource. R&L Education.
Helmy Adisaksana. (2020). The Effect Of
Digital Transformation, Business Innovation Models, And Creativity On Msme Performance With Competitive Advantage As Intervening Variable. Indonesian Interdisciplinary Journal Of Sharia Economics (Iijse), 5(3), 248–253.
Imran, F., Shahzad, K., Butt, A., & Kantola, J.
(2021). Digital Transformation Of Industrial Organizations: Toward An Integrated Framework. Journal Of Change Management, 21(4), 451–479. Https://Doi.Org/10.1080/14697017.2021.1929406
Isa, M. F. M., Ugheoke, S. O., & Noor, W. S.
W. M. (2016). The Influence Of Organizational Culture On Employees’ Performance: Evidence From Oman. Journal Of Entrepreneurship And Business, 4(2), 1–12. Https://Doi.Org/10.17687/Jeb.0402.01
Joseph E Hair, Jr., Hufit, G. T. M., Ringle, C.
M., & Sarstedt, M. (2014). A Primer On Partial Least Squares Structural Equation Modeling (Pls-Sem). Sage Publications, Inc.
Kumari, K., Barkat Ali, S., Un Nisa Khan, N.,
& Abbas, J. (2021). Examining The Role Of Motivation And Reward In Employees’ Job Performance Through Mediating Effect Of Job Satisfaction: An Empirical Evidence. International Journal Of Organizational Leadership, 10(4), 401–420. Https://Doi.Org/10.33844/Ijol.2021.60606
Leavy, P. (2017). Research Design. The
Guilford Press.
Leso, B. H., Cortimiglia, M. N., & Ghezzi, A. (2022). The Contribution Of
Organizational Culture, Structure, And Leadership Factors In The Digital Transformation Of Smes: A Mixed-Methods Approach. Cognition, Technology And Work, 0123456789. Https://Doi.Org/10.1007/S10111-022-00714-2
Minahan, M., Brien, J. S., Gilpin-Jackson, Y.,
Blouch, O., Cotten, C., Farley, S. B., Yoon, H. J., Padilla, C., Matthews, T. L.,
Clancy, A. L., Ghadge, N., Colon-Kolacko, R., Neville, L., Schneider, B., Neville, L., Schneider, B., Katsman, S., Voss, C., Jamieson, D. W., … Pope, M. (2021). Inspirations For The Future Of Od & The Reality Of Our Work. Organizational Development Review, 53(1), 1–71.
Misran, M., & Iqbal, M. A. (2023). The Effect
Of Organizational Culture And Leadership Style On Employee Performance Through Job Satisfaction At Ptpn Iv Medan. 4(1), 105–113.
Munoz, O. (2017). Oscar Munoz Statement
Reported In Benjamin Zhang, “United Airlines Ceo Has Finally Apologized. Busines Insider. Http://Www.Businessinsider.Com/United-Airlines-Ceo- Apologize-Customer-2017-4
Nunally, J. C., & Bernstein, I. (1994).
Psychometric Theory. Mc Grawhill. Inc.
Onn, C. Y., Tunku, U., Rahman, A., Tunku, U.,
& Rahman, A. (2022). The Mediating Effect Of Digital Transformation Extent On The Relationship Between Managerial Proactiveness And Business Resilience : Government Intervention As A Moderator. 14(3), 1281–1293.
Perkin, N., & Abraham, P. (2017). Building
The Agile Business Through Digital Transformation. Kogan Page Limited.
Pradana, M., Silvianita, A., Syarifuddin, S., &
Renaldi, R. (2022). The Implication Of Digital Organisational Culture On Firm Performance. Frontiers In Psychology, 13(May). Https://Doi.Org/10.3389/Fpsyg.2022.840699
Rick, T. (2015). Why Is Organizational Culture
Change Difficult. Meliorate. Https://Www.Torbenrick.Eu/Blog/Culture/Why-Is-Organizational-Culture-Change-Difficult/
Rinata, M., Putra, A., & Goh, T. S. (2022). The
Influence Of Organizational Culture And Communication On Work Conflicts Of Employees At Pt . Nagamas Agro Mulia Medan. 6(36), 1782–1791.
Robbins, Sp, & J. (2018). Essential
Organizational Behavior (14th Ed.). Pearson Education Limited.
Schallmo, D., Williams, C. A., & Boardman, L.
(2017). Digital Transformation Of Business Models-Best Practice, Enablers, And Roadmap. International Journal Of Innovation Management, 21(8), 1–17. Https://Doi.Org/10.1142/S136391961740014x
Schein, E. H. (1985). Organizational Culture
And Leadership. Jossey-Bass.
Setiono, R., Elmi, F., & Rimawan, E. (2022).
Digital Transformation As Intervening Variable On The Effect Of Leadership, Competence And Organizational Culture On Employee Performance (Case Study: Dpu …. Journal Of Positive School …, 6(5), 2672–2681. Https://Www.Journalppw.Com/Index.Php/Jpsp/Article/View/6444%0ahttps://Www.Journalppw.Com/Index.Php/Jpsp/Article/Download/6444/4249
Shoaib, H. M. (2022). Digital Transformation
As A Mediating Variable In The Relationship Between Organizational Culture And Job Satisfaction : ثحبلا صخلم ردق ريوــ طت ىلع نيلماعلل ةعجشملا لماوعلا نم دعت ةيميظنتلا ةفاقثلا دعيو ، مهتايكولس مكحت تادقتعملاو ميقلا نم ةعومجمب عيمجلا. 70–104. Https://Doi.Org/10.51325/Ijbeg.V5i1.99
Sudarmanto, E., Kurniullah, A. Z., Revida, E.,
Ferinia, R., Butarbutar, M., Abdilah, L. A., Sudarso, A., Purba, B., Purba, S., Yuniwati, I., Hidayatulloh, A. N., Hm, I., & Suyuthi, N. F. (2021). Desain Penelitian Bisnis: Pendekatan Kuantitatif. Medan:Yayasan Kita Menulis.
Trushkina, N., Abazov, R., Rynkevych, N., &
Bakhautdinova, G. (2020). Digital Transformation Of Organizational Culture Under Conditions Of The Information Economy. In Virtual Economics (Vol. 3, Issue 1). Https://Doi.Org/10.34021/Ve.2020.03.01(1)
Tuyen, B. Q., Anh, D. V. P., Mai, N. P., &
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DOI: https://doi.org/10.24198/adbispreneur.v8i3.45680
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