ANALISIS KETAHANAN USAHA PADA USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) KULINER DI KABUPATEN PANGANDARAN

Yogi Sugiarto Maulana, Suhaya Suhaya

Abstrak


Due to limited resources, micro, small, and medium enterprises (MSMEs) are very vulnerable to macroeconomic crises. This study aims to analyze business resilience in culinary MSMEs based on the theoretical concept approach of Knowledge-Based View (KBV). This study was conducted using a survey method. Respondents in this study were 88 culinary business owners in Pangandaran Regency. The SmartPLS application was used to analyze the data obtained using the structural equation model (SEM). The results of the study indicate that digital financial literacy has a positive and significant effect on competitive advantage, and is in the medium category. Digital financial literacy has a positive and significant impact on business resilience and is in the high category. Competitive advantage has a positive and significant impact on business resilience and is in the high category. In addition, competitive advantage mediates the effect of digital financial literacy on business resilience positively and significantly and is in a low category. These results support the concept of the Knowledge-based view (KBV) theory, where this theory is proven to be relevant to the conditions of culinary MSMEs in Pangandaran Regency.

Usaha mikro, kecil, dan menengah (UMKM) sangat rentan terhadap krisis makroekonomi, karena keterbatasan sumber daya. Tujuan penelitian ini yaknti untuk menganalisis ketahanan bisnis pada UMKM kuliner berdasarkan pendekatan konsep teoritis Knowledge-Based View (KBV). Penelitian ini dilakukan dengan menggunakan metode survei. Responden dalam penelitian ini berjumlah 88 responden yang merupakan pemilik usaha kuliner di Kabupaten Pangandaran. Aplikasi SmartPLS digunakan untuk menganalisis data yang diperoleh menggunakan model equation struktural (SEM). Hasil penelitian menunjukkan bahwa literasi keuangan digital berpengaruh positif dan signifikan terhadap keunggulan bersaing, dan berada pada kategori sedang. Literasi keuangan digital berdampak positif dan signifikan terhadap ketahanan usaha, dan berada pada kategori tinggi. Keunggulan bersaing berdampak positif dan signifikan terhadap ketahanan usaha dan berada pada kategori tinggi. Selain itu, keunggulan kompetitif memediasi pengaruh literasi keuangan digital terhadap ketahanan usaha secara positif dan signifikan serta berada pada kategori rendah. Hasil tersebut mendukung konsep teori Knowledge-based view (KBV), di mana teori ini terbukti relevan dengan kondisi UMKM kuliner di Kabupaten Pangandaran. 


Kata Kunci


ketahanan usaha; knowledge-based view; literasi keuangan digital; kuliner

Teks Lengkap:

PDF

Referensi


Alqershi, N., Ismail, A. I., Abualrejal, H., & Salahudin, S. N. (2020). Competitive advantage achievement through customer relationship management dimensions. Journal of Distribution Science, 18(11), 61–67.

Aryawati, N. P. A. (2020). Resiliensi Bisnis Pada UMKM Di Era Normal Baru Sebagai Upaya Kemandirian Ekonomi. Menyemai Benih Dharma Perspektif Multidisiplin, 47.

Babajide, A., Osabuohien, E., Tunji-Olayeni, P., Falola, H., Amodu, L., Olokoyo, F., Adegboye, F., & Ehikioya, B. (2021). Financial literacy, financial capabilities, and sustainable business model practice among small business owners in Nigeria. Journal of Sustainable Finance & Investment, 1–23.

Badam, D., & Gochhait, S. (2020). Digitalization and its impact on indian economy. European Journal of Molecular and Clinical Medicine, 7(6), 2131–2140. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85098321132&partnerID=40&md5=f412e24680a96acb891e4e88aa6d3d9c

Cardoni, A., Zanin, F., Corazza, G., & Paradisi, A. (2020). Knowledge Management and Performance Measurement Systems for SMEs’ Economic Sustainability. Sustainability, 12(7), 2594.

Casalino, N., Zuchowski, I., Labrinos, N., Nieto, Á. L. M., & Martín-Jiménez, J. A. (2020). Digital strategies and organizational performances of smes in the age of coronavirus: Balancing digital transformation with an effective business resilience. Law and Economics Yearly Review, 8, 347–380. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85096340841&partnerID=40&md5=7d118ef51c3d559d753561c0dadba762

Chu, P., & Siu, W.-S. (2001). Coping with the Asian economic crisis: The rightsizing strategies of small-and medium-sized enterprises. International Journal of Human Resource Management, 12(5), 845–858.

Conner, K. R., & Prahalad, C. K. (1996). A Resource-based Theory of the Firm: Knowledge Versus Opportunism. Organization Science, 7(5), 477–501. https://doi.org/10.1287/orsc.7.5.477

Cummings, J. L., & Holmberg, S. R. (2012). Best-fit alliance partners: the use of critical success factors in a comprehensive partner selection process. Long Range Planning, 45(2–3), 136–159.

Dalimunthe, M. B. (2017). Keunggulan Bersaing Melalui Orientasi Pasar dan Inovasi Produk. JKBM (Jurnal Konsep Bisnis Dan Manajemen), 3(2), 140–153.

Danes, S. M., Lee, J., Amarapurkar, S., Stafford, K., Haynes, G., & Brewton, K. E. (2009). Determinants of family business resilience after a natural disaster by gender of business owner. Journal of Developmental Entrepreneurship, 14(4), 333–354. https://doi.org/10.1142/S1084946709001351

Das, T. K., & Teng, B.-S. (2000). A resource-based theory of strategic alliances. Journal of Management, 26(1), 31–61.

Diandra, D., & Syahputra, E. (2021). Covid-19 dan Strategi Bertahan Bisnis di Era Inovasi Digital: Dalam Perspektif Kapabilitas Digital Keunggulan Sumber Daya. Prosiding Industrial Research …, 4–5. https://jurnal.polban.ac.id/ojs-3.1.2/proceeding/article/view/2887/2238

Ghazali, I., & Latan, H. (2014). SMART PLS. Undip Publishers. Semarang.

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.

Hendry, L. C., Stevenson, M., MacBryde, J., Ball, P., Sayed, M., & Liu, L. (2019). Local food supply chain resilience to constitutional change: the Brexit effect. International Journal of Operations & Production Management, 39(3), 429–453.

Islam, A., & Wahab, S. A. (2020). Configuring a Quadruple Helix Innovation Model (QHIM) based blueprint for Malaysian SMEs to survive the crises happening by Covid-19.

Ismayuni, R., Maulana, Y. S., & Mulyana, A. E. (2022). Analisis Faktor-Faktor Yang Mempengaruhi Ketahanan Usaha Di Era New Normal. Jurnal Ilmiah ADBIS (Administrasi Bisnis), 7(1), 37–45.

Jack, W., & Suri, T. (2011). Mobile money: The economics of M-PESA. National Bureau of Economic Research.

Kakilo, R., Hinelo, R., & Podungge, R. (2022). Pengaruh Kualitas Sumber Daya ManusiaTerhadap Peningkatan Kinerja UMKM Di Kota Gorontalo. YUME : Journal of Management, 5(3), 358–366. https://doi.org/10.37531/yume.vxix.347

Kass-Hanna, J., Lyons, A. C., & Liu, F. (2022). Building financial resilience through financial and digital literacy in South Asia and Sub-Saharan Africa. Emerging Markets Review, 51, 100846. https://doi.org/10.1016/j.ememar.2021.100846

Lachowicz, M. J., Preacher, K. J., & Kelley, K. (2018). A novel measure of effect size for mediation analysis. Psychological Methods, 23(2), 244.

Lyons, A. C., & Kass-Hanna, J. (2021). A multidimensional approach to defining and measuring financial literacy in the digital age. The Routledge Handbook of Financial Literacy, 61–76. https://doi.org/10.4324/9781003025221-7

Lyons, A., Grable, J., & Zeng, T. (2019). Impacts of financial literacy on the loan decisions of financially excluded households in the People’s Republic of China.

M’mbwanga, S. K., & Anyieni, A. (2022). Strategies Adopted to Achieve Competitive Advantage of Commercial Banks in Nakuru County, Kenya. International Journal of Scientific Research and Management (IJSRM), 10(04), 3278–3293.

Majid, H. N. A., Zahari, M. S. M., & Yusoff, N. M. (2016). Service enhancement, in-house training and restaurant business resilience: integrating the study framework (R. S.M., H. M.H.M., S. N., M. Z., S. D., S. K., & P. P. (eds.); pp. 37–42). CRC Press/Balkema. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016171256&partnerID=40&md5=570efe002ad31a44b175ee9b326327c2

Mia, M. M., Zayed, N. M., Islam, K. M. A., Nitsenko, V., Matusevych, T., & Mordous, I. (2022). The Strategy of Factors Influencing Learning Satisfaction Explored by First and Second-Order Structural Equation Modeling (SEM). Inventions, 7(3). https://doi.org/10.3390/inventions7030059

Moen, Ø. (2002). The Born Globals A new generation of small European exporters. International Marketing Review, 19(2), 156–175. https://doi.org/10.1108/02651330210425015

Musonnafa, M. A., & Djazuli, A. (2022). The Effect of Customer Relationship Management on Marketing Performance Mediated by Competitive Advantage and Innovation (Study on Area Managers of Pharmaceutical Companies in East Java during the COVID-19 Pandemic). Asia Pacific Journal of Management and Education (APJME), 5(2), 111–121.

Nahuway, V. F., & Noermijati, R. (2018). Analysis of Cost Leadership Strategy and Differentiation Strategy in Creating Competitive Advantages and their Impact on Performance. International Journal of Science and Research BISSN (Online), 2319–7064.

Naidoo, V. (2010). Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy. Industrial Marketing Management, 39(8), 1311–1320. https://doi.org/10.1016/j.indmarman.2010.02.005

Nasution, D., Rahayu, E., & Rohminatin, R. (2019). Internet sehat dan aman (insan). Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, 2(2), 179–182.

Niemimaa, M., Järveläinen, J., Heikkilä, M., & Heikkilä, J. (2019). Business continuity of business models: Evaluating the resilience of business models for contingencies. International Journal of Information Management, 49, 208–216.

Poi, G. (2023). Entrepreneurial Self-Efficacy and Competitive Advantage of SMEs in Bayelsa State, Nigeria. International Journal of Entrepreneurship, 6(2), 30–46. https://doi.org/10.47672/ije.1519

Purbasari, R., Chandra, W., Rahayu, N., & Maulina, E. (2018). Pemetaan UMKM Industri Kreatif di Wilayah Priangan Timur: Identifikasi Keunggulan Daya Saing Lokal. AdBispreneur: Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 3(1), 1–11.

Raharja, S. J., & Arifianti, R. (2020). Analisis Kemitraan Antar Pemangku Kepentingan dalam Meningkatkan Keunggulan Bersaing Industri Keramik: Studi Pada Sentra Industri Keramik Plered Purwakarta, Indonesia. AdBispreneur: Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 5(2), 117–127.

Ringle, C. M., Wende, S., & Becker, J.-M. (2015). SmartPLS 3. SmartPLS GmbH, Boenningstedt. Journal of Service Science and Management, 10(3), 32–49.

Sari, S. M., Yunizar, Y., & Sartika, D. (2020). Penentu Keunggulan Bersaing Pada UMKM: Apakah Kompetensi Digital dan Orientasi Kewirausahaan Penting? AdBispreneur: Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 5(1), 63–72.

Sarstedt, M., Hair Jr, J. F., Cheah, J.-H., Becker, J.-M., & Ringle, C. M. (2019). How to specify, estimate, and validate higher-order constructs in PLS-SEM. Australasian Marketing Journal, 27(3), 197–211.

Savino, T., Messeni Petruzzelli, A., & Albino, V. (2017). Search and recombination process to innovate: a review of the empirical evidence and a research agenda. International Journal of Management Reviews, 19(1), 54–75.

Shinozaki, S. (2015). A new regime of SME finance in emerging Asia: Enhancing access to growth capital and policy implications. In Foreign Direct Investment and Small and Medium Enterprises: Productivity and Access to Finance (pp. 77–104). World Scientific Publishing Co. https://doi.org/10.1142/9789814678810_0005

Tobi, H., & Kampen, J. K. (2018). Research design: the methodology for interdisciplinary research framework. Quality & Quantity, 52, 1209–1225.

Uwizeyemungu, S, Poba-Nzaou, P., Raymond, L., & St-Pierre, J. (2014). The combined effects of IT and HRM capabilities on competitive performance: Empirical evidence from service and manufacturing SMEs. https://www.scopus.com/inward/record.uri?eid=2-s2.0-84905973326&partnerID=40&md5=2676c41a1bd52174ba6996c7dbca135f

Uwizeyemungu, Sylvestre, Raymond, L., Poba-nzaou, P., & St-, J. (2018). The complementarity of IT and HRM capabilities for competitive performance : a configurational analysis of manufacturing and industrial service SMEs performance : a con fi gurational analysis of manufacturing and. Enterprise Information Systems, 00(00), 1–23. https://doi.org/10.1080/17517575.2018.1448118

Waithaka, P. (2020). Competitor Threats and the Competitive Advantage among Commercial Banks in Kenya. European Scientific Journal ESJ, 16(25), 72–87. https://doi.org/10.19044/esj.2020.v16n25p72

Xia, Y., Qiao, Z., & Xie, G. (2022). Corporate resilience to the COVID-19 pandemic: The role of digital finance. Pacific-Basin Finance Journal, 74, 101791.




DOI: https://doi.org/10.24198/adbispreneur.v9i1.49795

Refbacks

  • Saat ini tidak ada refbacks.