Pelatihan Digital Marketing dan Strategi Pembiayaan untuk Industri Kreatif di Kota Bandung
Abstrak
Program pelatihan ini bertujuan untuk sosialisasi model bidang pembiayaan dan digital marketing untuk sektor industri kreatif, sekaligus meningkatkan pemanfaatan internet untuk sektor industri kreatif. Metodologi pelatihan yang digunakan adalah andragogi atau pelatihan untuk orang dewasa dengan metode ceramah, diskusi, simulasi dan wokshop. Pada umumnya pelatihan sudah terlaksana dengan baik, dengan beberapa saran perbaikan pada aspek kerja sama tim pelaksana, disiplin waktu pelaksanaan, serta perlunya program lanjutan dari pelatihan ini.
Kata Kunci
Teks Lengkap:
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Badan Ekonomi Kreatif Indonesia (2017). Data dan Statistik Hasil Survey Ekonomi Kreatif, Kerja Sama Badan Ekonomi Kreatif dan Badan Pusat Statistik. Bekraf, Jakarta.
Brigham E.F. Dan Weston J.Fred. (1997). Dasar-Dasar Menejemen Keuangan, Edisi Sembilan Jilid 1, Jakarta; Erlangga.
Creswell, John W. (1994) Research Design : Qualitative And Quantitative Approaches, California, Sage Publications.
Collins, L., & Pierrakis, Y. (2012). The Venture Crowd: Crowdfunding Equity Investment into Business. London: Nesta.
Departemen Perdagangan RI (2008), “Pengembangan Ekonomi Kreatif Indonesia”, Studi Industri
Kreatif Indonesia, Departemen Perdagangan RI, Jakarta
Green, L., I. Miles, J. Rutter (2007), Hidden Innovation In The Creative Industries,Nesta Working Paper, London
Gedda, David., Nilson, Billy., Sathen, Zebasthian., Soilen, Solberg, Klaus., (2016) Crowdfunding: Finding the Optimal Platform for Funders and Entrepreneurs, Technology Innovation Management Review,Volume 6, Issue 3, 31-40.
Husain, S., & Root, A. (2015). Crowdfunding For Entrepreneurship. Alliedcrowds. London: Alliedcrowds.
Higgs, P. & Cunningham, S. (2008). Creative industries mapping: where have we come from and where are we going? Creative Industries Journal, 1(1), 7–30.
Jayne, M. (2004). Culture that works? creative industries development in a working-class city. Capital & Class, 28(3), 199-210.
Jauch, L. R., and Glueck, W. F. (1988). Business PolicyandStrategic Management. New York : McGrawHill
Keeh, Tat, H, Nguyen, M., and Ping. (2007). The Effects of Entrepreneurial Orientation and Marketing Information on the Performance ofSMEs. Journal of Business Venturing. 592-611.
Lazzeretti, L., Boix, R. & Capone, F. (2008). Do creative industries cluster? Mapping creative local production systems in Italy and Spain. Industry and Innovation, 15(5), 549–567.
Markusen, A. et al. (2008). Defining the creative economy: industry and occupational approaches. Economic Development Quarterly, 22(1), 24-45.
Moeheriono.(2009). Pengukuran Kinerja Berbasis Kompetensi. Jakarta : Ghalia Indonesia.
Riyanto, Bambang (2002) Dasar-Dasar Pembelanjaan Perusahaan, Edisi 4. Yogyakarta: Bpfe.
Sartono, Agus. (2001). Manajemen Keuangan Teori Dan Aplikasi. Edisi 4. Yogyakarta; Bpfe-Yogyakarta
Siti Nurjanah (2013) Analisis Pengembangan Program Bisnis Industri Kreatif Penerapannya Melalui Pendidikan Tinggi, Jma Vol. 18 No. 2.
Steinberg, Scott, Rusel De Maria, & Jon Kimmich (2012) “The Crowdfunding Bible: How to Raise Money for Any Startup, Video Game or Project,” online (last accessed 20 September 2016).
Suci, R. P. (2009). Peningkatan Kinerja Melalui Orientasi Kewirausahaan, Kemampuan Manajemen, dan Strategi Bisnis (Studi pada Industri Kecil Menengah Bordir di Jawa Timur). Jurnal Manajemen dan Kewirausahaan 11 (1: Maret): 46-58
Tomczak, A., & Brem, A. 2013. A Conceptualized Investment Model of Crowdfunding. Venture Capital, 15(4): 335–359.
Peraturan Presiden Republik Indonesia Nomor 72 Tahun 2015 Tentang Perubahan Atas Peraturan Presiden Nomor 6 Tahun 2015 Tentang Badan Ekonomi Kreatif
Badan Ekonomi Kreatif Indonesia (2017). Data dan Statistik Hasil Survey Ekonomi Kreatif, Kerja Sama Badan Ekonomi Kreatif dan Badan Pusat Statistik. Bekraf, Jakarta.
Brigham E.F. Dan Weston J.Fred. (1997). Dasar-Dasar Menejemen Keuangan, Edisi Sembilan Jilid 1, Jakarta; Erlangga.
Creswell, John W. (1994) Research Design : Qualitative And Quantitative Approaches, California, Sage Publications.
Collins, L., & Pierrakis, Y. (2012). The Venture Crowd: Crowdfunding Equity Investment into Business. London: Nesta.
Departemen Perdagangan RI (2008), “Pengembangan Ekonomi Kreatif Indonesia”, Studi Industri
Kreatif Indonesia, Departemen Perdagangan RI, Jakarta
Green, L., I. Miles, J. Rutter (2007), Hidden Innovation In The Creative Industries,Nesta Working Paper, London
Gedda, David., Nilson, Billy., Sathen, Zebasthian., Soilen, Solberg, Klaus., (2016) Crowdfunding: Finding the Optimal Platform for Funders and Entrepreneurs, Technology Innovation Management Review,Volume 6, Issue 3, 31-40.
Husain, S., & Root, A. (2015). Crowdfunding For Entrepreneurship. Alliedcrowds. London: Alliedcrowds.
Higgs, P. & Cunningham, S. (2008). Creative industries mapping: where have we come from and where are we going? Creative Industries Journal, 1(1), 7–30.
Jayne, M. (2004). Culture that works? creative industries development in a working-class city. Capital & Class, 28(3), 199-210.
Jauch, L. R., and Glueck, W. F. (1988). Business PolicyandStrategic Management. New York : McGrawHill
Keeh, Tat, H, Nguyen, M., and Ping. (2007). The Effects of Entrepreneurial Orientation and Marketing Information on the Performance ofSMEs. Journal of Business Venturing. 592-611.
Lazzeretti, L., Boix, R. & Capone, F. (2008). Do creative industries cluster? Mapping creative local production systems in Italy and Spain. Industry and Innovation, 15(5), 549–567.
Markusen, A. et al. (2008). Defining the creative economy: industry and occupational approaches. Economic Development Quarterly, 22(1), 24-45.
Moeheriono.(2009). Pengukuran Kinerja Berbasis Kompetensi. Jakarta : Ghalia Indonesia.
Riyanto, Bambang (2002) Dasar-Dasar Pembelanjaan Perusahaan, Edisi 4. Yogyakarta: Bpfe.
Sartono, Agus. (2001). Manajemen Keuangan Teori Dan Aplikasi. Edisi 4. Yogyakarta; Bpfe-Yogyakarta
Siti Nurjanah (2013) Analisis Pengembangan Program Bisnis Industri Kreatif Penerapannya Melalui Pendidikan Tinggi, Jma Vol. 18 No. 2.
Steinberg, Scott, Rusel De Maria, & Jon Kimmich (2012) “The Crowdfunding Bible: How to Raise Money for Any Startup, Video Game or Project,” online (last accessed 20 September 2016).
Suci, R. P. (2009). Peningkatan Kinerja Melalui Orientasi Kewirausahaan, Kemampuan Manajemen, dan Strategi Bisnis (Studi pada Industri Kecil Menengah Bordir di Jawa Timur). Jurnal Manajemen dan Kewirausahaan 11 (1: Maret): 46-58
Tomczak, A., & Brem, A. 2013. A Conceptualized Investment Model of Crowdfunding. Venture Capital, 15(4): 335–359.
Peraturan Presiden Republik Indonesia Nomor 72 Tahun 2015 Tentang Perubahan Atas Peraturan Presiden Nomor 6 Tahun 2015 Tentang Badan Ekonomi Kreatif
Badan Ekonomi Kreatif Indonesia (2017). Data dan Statistik Hasil Survey Ekonomi Kreatif, Kerja Sama Badan Ekonomi Kreatif dan Badan Pusat Statistik. Bekraf, Jakarta.
Brigham E.F. Dan Weston J.Fred. (1997). Dasar-Dasar Menejemen Keuangan, Edisi Sembilan Jilid 1, Jakarta; Erlangga.
Creswell, John W. (1994) Research Design : Qualitative And Quantitative Approaches, California, Sage Publications.
Collins, L., & Pierrakis, Y. (2012). The Venture Crowd: Crowdfunding Equity Investment into Business. London: Nesta.
Departemen Perdagangan RI (2008), “Pengembangan Ekonomi Kreatif Indonesia”, Studi Industri
Kreatif Indonesia, Departemen Perdagangan RI, Jakarta
Green, L., I. Miles, J. Rutter (2007), Hidden Innovation In The Creative Industries,Nesta Working Paper, London
Gedda, David., Nilson, Billy., Sathen, Zebasthian., Soilen, Solberg, Klaus., (2016) Crowdfunding: Finding the Optimal Platform for Funders and Entrepreneurs, Technology Innovation Management Review,Volume 6, Issue 3, 31-40.
Husain, S., & Root, A. (2015). Crowdfunding For Entrepreneurship. Alliedcrowds. London: Alliedcrowds.
Higgs, P. & Cunningham, S. (2008). Creative industries mapping: where have we come from and where are we going? Creative Industries Journal, 1(1), 7–30.
Jayne, M. (2004). Culture that works? creative industries development in a working-class city. Capital & Class, 28(3), 199-210.
Jauch, L. R., and Glueck, W. F. (1988). Business PolicyandStrategic Management. New York : McGrawHill
Keeh, Tat, H, Nguyen, M., and Ping. (2007). The Effects of Entrepreneurial Orientation and Marketing Information on the Performance ofSMEs. Journal of Business Venturing. 592-611.
Lazzeretti, L., Boix, R. & Capone, F. (2008). Do creative industries cluster? Mapping creative local production systems in Italy and Spain. Industry and Innovation, 15(5), 549–567.
Markusen, A. et al. (2008). Defining the creative economy: industry and occupational approaches. Economic Development Quarterly, 22(1), 24-45.
Moeheriono.(2009). Pengukuran Kinerja Berbasis Kompetensi. Jakarta : Ghalia Indonesia.
Riyanto, Bambang (2002) Dasar-Dasar Pembelanjaan Perusahaan, Edisi 4. Yogyakarta: Bpfe.
Sartono, Agus. (2001). Manajemen Keuangan Teori Dan Aplikasi. Edisi 4. Yogyakarta; Bpfe-Yogyakarta
Siti Nurjanah (2013) Analisis Pengembangan Program Bisnis Industri Kreatif Penerapannya Melalui Pendidikan Tinggi, Jma Vol. 18 No. 2.
Steinberg, Scott, Rusel De Maria, & Jon Kimmich (2012) “The Crowdfunding Bible: How to Raise Money for Any Startup, Video Game or Project,” online (last accessed 20 September 2016).
Suci, R. P. (2009). Peningkatan Kinerja Melalui Orientasi Kewirausahaan, Kemampuan Manajemen, dan Strategi Bisnis (Studi pada Industri Kecil Menengah Bordir di Jawa Timur). Jurnal Manajemen dan Kewirausahaan 11 (1: Maret): 46-58
Tomczak, A., & Brem, A. 2013. A Conceptualized Investment Model of Crowdfunding. Venture Capital, 15(4): 335–359.
Peraturan Presiden Republik Indonesia Nomor 72 Tahun 2015 Tentang Perubahan Atas Peraturan Presiden Nomor 6 Tahun 2015 Tentang Badan Ekonomi Kreatif
Badan Ekonomi Kreatif Indonesia (2017). Data dan Statistik Hasil Survey Ekonomi Kreatif, Kerja Sama Badan Ekonomi Kreatif dan Badan Pusat Statistik. Bekraf, Jakarta.
Brigham E.F. Dan Weston J.Fred. (1997). Dasar-Dasar Menejemen Keuangan, Edisi Sembilan Jilid 1, Jakarta; Erlangga.
Creswell, John W. (1994) Research Design : Qualitative And Quantitative Approaches, California, Sage Publications.
Collins, L., & Pierrakis, Y. (2012). The Venture Crowd: Crowdfunding Equity Investment into Business. London: Nesta.
Departemen Perdagangan RI (2008), “Pengembangan Ekonomi Kreatif Indonesia”, Studi Industri
Kreatif Indonesia, Departemen Perdagangan RI, Jakarta
Green, L., I. Miles, J. Rutter (2007), Hidden Innovation In The Creative Industries,Nesta Working Paper, London
Gedda, David., Nilson, Billy., Sathen, Zebasthian., Soilen, Solberg, Klaus., (2016) Crowdfunding: Finding the Optimal Platform for Funders and Entrepreneurs, Technology Innovation Management Review,Volume 6, Issue 3, 31-40.
Husain, S., & Root, A. (2015). Crowdfunding For Entrepreneurship. Alliedcrowds. London: Alliedcrowds.
Higgs, P. & Cunningham, S. (2008). Creative industries mapping: where have we come from and where are we going? Creative Industries Journal, 1(1), 7–30.
Jayne, M. (2004). Culture that works? creative industries development in a working-class city. Capital & Class, 28(3), 199-210.
Jauch, L. R., and Glueck, W. F. (1988). Business PolicyandStrategic Management. New York : McGrawHill
Keeh, Tat, H, Nguyen, M., and Ping. (2007). The Effects of Entrepreneurial Orientation and Marketing Information on the Performance ofSMEs. Journal of Business Venturing. 592-611.
Lazzeretti, L., Boix, R. & Capone, F. (2008). Do creative industries cluster? Mapping creative local production systems in Italy and Spain. Industry and Innovation, 15(5), 549–567.
Markusen, A. et al. (2008). Defining the creative economy: industry and occupational approaches. Economic Development Quarterly, 22(1), 24-45.
Moeheriono.(2009). Pengukuran Kinerja Berbasis Kompetensi. Jakarta : Ghalia Indonesia.
Riyanto, Bambang (2002) Dasar-Dasar Pembelanjaan Perusahaan, Edisi 4. Yogyakarta: Bpfe.
Sartono, Agus. (2001). Manajemen Keuangan Teori Dan Aplikasi. Edisi 4. Yogyakarta; Bpfe-Yogyakarta
Siti Nurjanah (2013) Analisis Pengembangan Program Bisnis Industri Kreatif Penerapannya Melalui Pendidikan Tinggi, Jma Vol. 18 No. 2.
Steinberg, Scott, Rusel De Maria, & Jon Kimmich (2012) “The Crowdfunding Bible: How to Raise Money for Any Startup, Video Game or Project,” online (last accessed 20 September 2016).
Suci, R. P. (2009). Peningkatan Kinerja Melalui Orientasi Kewirausahaan, Kemampuan Manajemen, dan Strategi Bisnis (Studi pada Industri Kecil Menengah Bordir di Jawa Timur). Jurnal Manajemen dan Kewirausahaan 11 (1: Maret): 46-58
Tomczak, A., & Brem, A. 2013. A Conceptualized Investment Model of Crowdfunding. Venture Capital, 15(4): 335–359.
Peraturan Presiden Republik Indonesia Nomor 72 Tahun 2015 Tentang Perubahan Atas Peraturan Presiden Nomor 6 Tahun 2015 Tentang Badan Ekonomi Kreatif
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DOI: https://doi.org/10.24198/dharmakarya.v11i3.25137
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