Preferential Analysis of Sheep Breeds Among Consumers and Cattle Traders Prior to the 2024 Qurban Celebration

Ken Ratu gharizah Alhuur, Denie Heriyadi

Abstract


 

Eid al-Adha celebrations significantly boost sheep sales in Indonesia, which are driven by high demand from Muslim consumers. Direct transactions occur between buyers and sellers at farms or roadside stalls. Consumer preferences are influenced by factors like breed, price, and physical appearance. In ideal conditions, the trader and consumer should have knowledge of identifying sheep breeds and their quality to determine fair prices. Interviews and socialization programs were conducted among 10 traders and 12 consumers in Soekarno Hatta-Buah Batu street, Bandung. Results show that most consumers cannot distinguish between Garut, Priangan, and Local sheep breeds. While traders recognize differences between Garut and Local breeds, they struggle to identify distinctions between Garut and Priangan breeds. Regular socialization programs are necessary to enhance trader and consumer understanding


Keywords


Sheep Breed Identification, Consumer Preferences for Qurban Sheep, Trader Knowledge of Qurban Sheep, Eid al-Adha Celebrations, Indonesian Livestock Market

Full Text:

PDF

References


Alhuur, KRG, H. Ardhiwirayuda, A. Nurmeidiansyah, dan D. Heriyadi. 2023. The distribution of local ewes’ breeds, coat color patterns, and horns type in Bandung Regency. AGRIVET J. Ilmu Pertanian dan Peternakan. Vol. 11 No. 2, Des. 2023. E-ISSN : 2541-6154. https://doi.org/10.31949/Agrivet/V11i2.8207.

Badan Standardisasi Nasional. 2009. SNI:7532: 2009. ICS: 65.020.30. Mutu

Bibit Domba Garut. Kementerian Pertanian. Jakarta.

Heriyadi, D. dan A. Nurmeidiansyah. 2015. Standardisasi Mutu Bibit Domba Priangan. Naskah Akademik Penetapan Rumpun Domba Priangan. Kerjasama antara Fakultas Peternakan Unpad dengan UPTD BPPTD Margawati Garut. Bandung.

Heriyadi, D. 2011. Pernak Pernik dan Senarai Domba Garut. Kerjasama antara Fakultas Peternakan Unpad dengan Dinas Peternakan Provinsi Jawa Barat. Unpad Press. Copyright @2011. ISBN 978-602-9238-23-5. Bandung.

Heriyadi, D., Sarwesti, A., dan Nurachma, S. 2012. Sifat-sifat Kuantitatif Sumber Daya Genetik Domba Garut Jantan Tipe Tangkas di Jawa Barat. Fakultas Peternakan Unpad. Bionatura-Jurnal Ilmu-ilmu Hayati dan Fisik Vol. 14, No. 2, Juli 2012: 101 – 106. ISSN 1411 – 0903. Bandung.

Komariah, D.J. Setyono, dan Aslimah. 2015. Karakteristik Kuantitatif Kambing dan Domba Sebagai Hewan Qurban di Mitra Tani Farm. Departemen Ilmu Produksi dan Teknologi Peternakan, Fakultas Peternakan, Institut Pertanian Bogor. Buletin Peternakan Vol. 39 (2): 84-91, Juni 2015 ISSN-0126-4400 E-ISSN-2407-876X.

Komariah, S. Rahayu, V. A. Mendrofa, dan S. Priyanto. 2021. Identify Characteristics of Qurban Animals at Residential Area Mosque of Bogor City. Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan-ISSN 2303-2227 eISSN 2615-594X. Vol. 10 No. 1 Januari 2022, Hlm: 21-27. DOI: https://doi.org/10.29244/jipthp. 10.1.21-27. Available online at https://journal.ipb.ac.id/index.php/ipthp/index.

Kusnadi. 2021. Tafsir Tematik Tentang Ibadah Kurban (Studi Surat al-Hajj: 36 ).

Jurnal Ulumul Syar'i, Desember 2021 Vol. 10, No. 2. ISSN 2086-0498, E-ISSN

-4674. Sekolah.Tinggi.Ilmu..Syari`ah. (STIS) Hidayatullah. Balikpapan.

Nuphanudin, Y.M. Roza, Nani, D.I. Dharmawan, dan S. Zainurossalamia, Z.A. 2023. Persepsi Masyarakat Tentang Kualitas Produk Makanan Khas Ramadhan Di Pasar Tradisional. JIMEA. |Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Vol.7 No.1. 2023. Institut Agama Islam Latifah Mubarokiyah Suryalaya Tasikmalaya. Universitas Mulawarman. Tasikmalaya.

Ditjen Peternakan. 2025. Petunjuk Teknis Tatacara Penetapan dan Pengelolaan

Wilayah Sumber Bibit. Kementan. Jakarta.

Sari, R.P dan A.C. Adi. 2021. Sistem Penentuan Kualitas Hewan Qurban di Indonesia dengan Metode SAW. Jurnal Nasional Teknologi dan Sistem Informasi. Vol. 07 No. 02 (2021) 044-05. Terbit online pada laman : http://teknosi.fti.unand.ac.id/Jurnal Nasional Teknologi dan Sistem Informasi| ISSN (Print) 2460-3465 | ISSN (Online) 2476-8812 |

https://doi.org/10.25077/TEKNOSI.v7i2.2021.44-51. Attribution-ShareAlike 4.0 International. Some rights reserved Artikel Penelitian. Jurusan Sistem Informasi Universitas Tanjungpura, Pontianak.

Shambodo,Y. 2020. Faktor yang mempengaruhi persepsi khalayak mahasiswa pendatang UGM terhadap siaran pawartos ngayogyakarta Jogja TV.J urnal AlAzhar Indonesia Seri Ilmu Sosial,1(2),98-110.

Subhan, A., K. A. Kamil, dan D. Heriyadi. 2019. Pengaruh Rumpun Domba Terhadap Lama Waktu Makan dan Lama Ruminasi. Jurnal Ilmu Ternak, Juni 2019, 19(1):62-68. p-ISSN 1410-5659 e-ISSN 2621-5144. Published by Fakultas Peternakan UNPAD DOI: 10.24198/jit.v19i1.21470. Unpad Press Available online at http://jurnal.unpad.ac.id/jurnalilmuternak. Sumedang.

Wardhani, W., Suwarman, U., dan L.N. Yuliati. 2015. Pengaruh Persepsi dan Preferensi Konsumen terhadap Keputusan Pembelian Hunian Green Product. Program Pascasarjana Manajemen dan Bisnis Institut Pertanian Bogor Manajemen dan Organisasi, Vol. VI, No 1, April 2015. Bogor.




DOI: https://doi.org/10.24198/fjcs.v5i2.60264

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Ken Ratu gharizah Alhuur, Denie Heriyadi

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.