PENGARUH ORIENTASI NASABAH, KERELASIAN, DAN ORIENTASI PESAING TERHADAP STRATEGI KOMPETITIF DAN DAMPAKNYA TERHADAP KINERJA BANK SYARIAH

Abstrak

The condition of general changes and the dynamics of competition, accompanied with SRBs lack of capital, human resources and technology, creates SRBs a strong and  hard pressure of competitive activities but on the other side this condition has open an opportunity to develop better SRBs performance by implementing competitive strategy with proper consideration of customer orientation, competitor orientation and customer relation approach.

The objective of research is to analyze the effect customer orientation, competitor orientation and customer relation on the competitive strategy and its impact on the performance of SBRs. The research methodology used in this study is descriptive and explanatory survey. The respondents are 117 SRBs from all Indonesia regions. The sample technique uses almost all samples of SRBs, while data analysis technique used is Partial Least Square (PLS) program of  smart PLS 2.0 and SPSS 16.0 version window.

The research shows that (1) customer orientation and competitor orientation partially and simultaneously have significantly effect to competitive strategy, but the influence of customer orientation on competitive strategy is dominance (2) customer orientation and competitor orientation simultaneously have significantly effect to customer relation, but the effect of competitor orientation on competitive strategy partially is negative or not significant (3) customer orientation, competitor orientation, as well as customer relation have significantly effect to competitive strategy simultaneously whereas customer orientation has a dominance influence to competitive strategy, but competitor orientation does not have significantly effect to competitive strategy(4) competitive strategy partially has not significantly effect to performance of SRBs.