Model SWOT-AHP-TOPSIS For University Development Strategy

Edi Wijaya

Abstract


Universities face challenges to always improve themselves in order to make themselves the best universities. Therefore, every university needs to do an analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT) so that they can formulate strategies that are in accordance with the situation of the university. The results of the SWOT analysis which are then included in the TOWS Analysis Matrix will be an alternative strategy that can be considered for developing the university. However, due to limitations in implementing the alternatives referred to, it is necessary to apply a priority scale. This study aims to propose a SWOT-AHP-TOPSIS model so that it can help universities in determining which alternative strategic priorities will be chosen to be implemented in stages. The working method of this model is to first apply the Analytical Hierarchy Process (AHP) to obtain priority weights for each alternative for SO, WO, ST, and WT. Then the decision regarding which strategy to choose will be based on the TOPSIS method which is based on the choice on the closest distance to the Positive Ideal Solution and the farthest distance to the Negative Ideal Solution. This model will be applied at Universitas IBBI to determine the most suitable university development strategy. The novelty of this research is that there is no research that directly discusses SWOT analysis in university development and also strategies based on the TOWS Analysis Matrix and each of these strategies will be determined which one is the priority. The results of the study show that the most important thing to develop higher education based on the application of the model is to strengthen the network of cooperation with industry as graduates of users and also high schools as providers of prospective students.


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References


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Department of Electrical Engineering
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