Strategi aktivisme digital di Indonesia: aksesibilitas,  visibilitas, popularitas dan ekosistem aktivisme

Detta Rahmawan; Jimi Narotama Mahameruaji; Preciosa Alnashava Janitra

doi:10.24198/jmk.v4i2.26522

Strategi aktivisme digital di Indonesia: aksesibilitas, visibilitas, popularitas dan ekosistem aktivisme

Detta Rahmawan, Jimi Narotama Mahameruaji, Preciosa Alnashava Janitra

Abstract

Setidaknya dalam satu dekade terakhir, mayoritas masyarakat Indonesia sangat antusias mengadopsi beragam platform digital seperti media sosial dan aplikasi pesan instan. Pesatnya penetrasi teknologi ini juga kerap dibungkus dalam narasi techno-utopianism terutama dalam kaitannya dengan harapan akan pertumbuhan perekonomian digital di Indonesia. Meskipun demikian, pemanfaatan platform digital juga perlu dilihat pada konteks penguatan demokrasi, dan perubahan sosial di masyarakat. Dalam hal ini, aktivisme digital, atau peran teknologi digital dalam berbagai gerakan sosial di Indonesia menjadi penting untuk diamati. Penelitian ini menggunakan studi literatur untuk menganalisis secara kritis beragam studi terkait aktivisme digital serta memberikan ulasan terkait konsep aksesibilitas, visibilitas, popularitas dan ekosistem aktivisme sebagai mekanisme yang mendasari praktik aktivisme digital Hasil penelitian menunjukkan bahwa konsep aksesibilitas memaparkan faktor ketersediaan infrastruktur digital serta kesiapan masyarakat dalam menerima praktik aktivisme. Selanjutnya, ide terkait visibilitas dan popularitas memperlihatkan bahwa praktik aktivisme digital selalu berkaitan dengan algoritme dan metrics yang mendasari bagaimana media digital bekerja, sehingga, pelaku aktivisme digital perlu melakukan adaptasi agar aktivisme dapat menjadi “terlihat” (visible) dan “populer” pada khalayak yang tepat tanpa menghilangkan esensi dan substansi dari aktivisme tersebut. Sangat penting untuk melihat ekosistem aktivisme secara komprehensif dan holistis, dengan tidak hanya memperhatikan faktor teknologi, namun juga faktor kondisi sosial dan budaya serta konteks historis dari aktivisme dan berbagai gerakan sosial yang muncul, berkembang dan menyebar di masyarakat.

Keywords

aktivisme digital; gerakan sosial; media digital; demokrasi; Indonesia

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DOI: https://doi.org/10.24198/jmk.v4i2.26522