Internal communication strategies of startup in shaping a productive organizational communication climate

Maharani Andjani Putri; Tangguh Okta Wibowo

doi:10.24198/jmk.v9i2.58698

Internal communication strategies of startup in shaping a productive organizational communication climate

Maharani Andjani Putri, Tangguh Okta Wibowo

Abstract

XYZ company has successfully ranked among the top fifteen start-ups with the best DEI (Diversity, Equity, Inclusion) reputation in Indonesia, as recognized by CakeResume. This achievement was made possible through the company’s strategic use of internal communication to cultivate a positive organizational communication climate. This study aims to provide a deeper understanding of effective internal communication strategies for shaping the organizational communication climate. The research is qualitative and descriptive, employing a case study method within a post-positivistic paradigm. Data was collected through interviews with individuals actively involved in managing internal communication at XYZ company. The findings reveal that a structured, culture-centered internal communication strategy is a key factor in XYZ company’s success in creating an inclusive communication climate that supports diversity and ensures equality in the workplace. XYZ company’s internal communication strategy reflects the organizational culture through leadership behavior, the Idea Box program, internal bonding activities, training sessions, self-development content, town hall events, and regular evaluations via internal surveys. XYZ company’s internal communication strategy plays a significant role in shaping an inclusive organizational communication climate. Inclusive leadership, employee potential development, and open communication serve as the main pillars in fostering a work environment that is both adaptive and responsive to dynamic changes.

Keywords

Internal communication; organizational climate; organizational culture; organizational communication; communication strategy

Full Text:

PDF

References

Abbasi, E., & Zamani-Miandashti, N. (2013). The role of transformational leadership, organizational culture and organizational learning in improving the performance of Iranian agricultural faculties. Higher Education, 66, 505–519. https://doi.org/10.1007/s10734-013-9618-8

Abualrub, R. F., & Nasrallah, M. A. (2017). Leadership behaviours, organizational culture and intention to stay amongst Jordanian nurses. International Nursing Review, 64(4), 520–527. https://doi.org/10.1111/inr.12368

Aldhafeeri, N. A. (2024). Organizational culture: A concept analysis. Nursing Science Quarterly, 37(4), 365–372. https://doi.org/10.1177/08943184241269891

An, J.-Y., Yom, Y.-H., & Ruggiero, J. S. (2011). Organizational culture, quality of work life, and organizational effectiveness in Korean University Hospitals. Journal of Transcultural Nursing, 22(1), 22–30. https://doi.org/10.1177/1043659609360849

Banaszak-Holl, J., Castle, N. G., Lin, M. K., Shrivastwa, N., & Spreitzer, G. (2015). The role of organizational culture in retaining nursing workforce. The Gerontologist, 55(3), 462–471. https://doi.org/10.1093/geront/gnt129

CakeResume. (2024). Daftar perusahaan startup Indonesia dengan reputasi DEI terbaik Januari 2024. Cake. https://www.cake.me/resources/ranking-dei-perusahaan-januari-2024?locale=id

Cherian, J., Gaikar, V., Paul, R., & Pech, R. (2021). Corporate culture and its impact on employees’ attitude, performance, productivity, and behavior: An investigative analysis from selected organizations of the United Arab Emirates (UAE). Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 45. https://doi.org/10.3390/joitmc7010045

Choirisa, S. F. (2023). Examining organizational commitment between multidimensional work stressors and employees behavior in Indonesia through the conservation of resources theory. Journal of Quality Assurance in Hospitality & Tourism, 1–27. https://doi.org/10.1080/1528008X.2023.2293140

Ewing, M., Men, L. R., & O’Neil, J. (2019). Using social media to engage employees: Insights from internal communication managers. International Journal of Strategic Communication, 13(2), 110–132. https://doi.org/10.1080/1553118X.2019.1575830

Gusmarani, K., & Rajiyem, R. (2022). Strategi komunikasi internal dalam perubahan organisasi di masa transisi tahun 2019-2020. Jurnal Manajemen Komunikasi, 6(2), 137–162. https://doi.org/10.24198/jmk.v6i2.35518

HR Asia. (2025). HR Asia best companies to work for in Asia 2025. Business Media International. https://hr.asia/awards/home/

Hutasoit, R. M. H., Kurniasari, F., & Situmorang, R. (2022). Observing digital leadership model through interpretative phenomenological analysis a la regulator during pandemic era. Indonesian Journal of Multidisciplinary Science, 2(2), 1947–1956. https://doi.org/10.55324/ijoms.v2i2.284

Ji, Y. (2024). Effective organizational communication—the cornerstone of enterprise development. Modern Management, 14(6), 1089–1094. https://doi.org/10.12677/mm.2024.146126

Kasih, P. C. (2023). Mampukah budaya organisasi pemerintah menyatukan gen X, gen Y dan gen Z? Jurnal Riset Komunikasi, 6(2), 50–68. https://doi.org/10.38194/jurkom.v6i2.738

Lazarova, T. (2020). Building company culture and enhancing productivity in startup environment. Journal of International Scientific Publications, 14(1), 59–66. https://ideas.repec.org/a/isp/journl/v14y2020i1p59-66.html

Mardia, I. M. A., & Peranginangin, I. F. D. (2024). The effectiveness of organizational communication in improving employee performance at PT. Tirta Sibayakindo. Jurnal Ilmu Komunikasi Dan Media Sosial, 4(2), 650–654. https://doi.org/10.47233/jkomdis.v4i2.1942

Morissan. (2020). Komunikasi organisasi. Prenada Media.

Neill, M. S., Men, L. R., & Yue, C. A. (2019). How communication climate and organizational identification impact change. Corporate Communications: An International Journal, 25(2), 281–298. https://doi.org/10.1108/CCIJ-06-2019-0063

Nugraha, A. R., & Hafiar, H. (2022). Communication strategy and motivation of Indonesia Iprahumas members in producing scientific papers. Jurnal Manajemen Komunikasi, 7(1), 73–93. https://doi.org/10.24198/jmk.v7i1.40059

Pace, R. W., & Faules, D. F. (2013). Komunikasi organisasi: Strategi meningkatkan kinerja perusahaan. Remaja Rosda Karya.

Priambodo, E. P., Darokah, M., & Sari, R. E. Y. D. (2019). Peran self efficacy dan iklim organisasi dalam membentuk employee engagement melalui komitmen organisasi. Psympathic: Jurnal Ilmiah Psikologi, 6(2), 213–228. https://doi.org/10.15575/psy.v6i2.4974

Purnama, B. E. (2022). Survei setiap hari, satu dari dua karyawan mengaku stres. Media Indonesia. https://mediaindonesia.com/humaniora/519969/survei-setiap-hari-satu-dari-dua-karyawan-mengaku-stres

Rudianto, B. R. A. (2019). Komunikasi organisasi, stres kerja dan kinerja karyawan: dukungan sosial sebagai variabel moderasi. Jurnal Akuntansi Bisnis, 17(1), 98–113. https://doi.org/10.24167/jab.v17i1.2291

Sari, W. P. (2020). Job satisfaction and job performance dalam konteks komunikasi organisasi. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(1), 29. https://doi.org/10.24912/jmieb.v4i1.7537

Sukmaningrum, L. A., Laras, N. P. N. V. M., & Dellan, M. R. (2023). Employee relations and communication activities of PT. Djelas Tandatangan Bersama during Covid-19. Jurnal Manajemen Komunikasi, 8(1), 60–79. https://doi.org/10.24198/jmk.v8i1.44456

Trihastuti, A. E. (2019). Komunikasi internal organisasi. Deepublish.

Wardani, A., Rusmana, A., & Yanto, A. (2017). Peran Pendidikan Pengguna Terhadap Perilaku Pemanfaatan Layanan Perpustakaan Fakultas Ilmu Komunikasi Universitas Padjadjaran. In Libraria. core.ac.uk. https://core.ac.uk/download/pdf/297848354.pdf

Wardhani, D. K., Handayani, F., & Fahrezi, M. S. (2022). Komunikasi organisasi internal kepada pegawai milenial untuk membentuk komitmen. Jurnal Ilmu Komunikasi, 20(2), 203–220. https://doi.org/10.31315/jik.v20i2.4995

Wenehenubun, S. P., Vanesa, V. H., Shanty, D., Triyani, Silalahi, H. H., & Hartijasti, Y. (2022). Moderating role of organizational culture on the effect of paternalistic leadership on hotels’ employee work engagement in the eastern part of Indonesia. International Journal of Environmental Sustainability and Social Science, 3(3), 527–543. https://doi.org/10.38142/ijesss.v3i3.238

Wibowo, T. O., Syafuddin, K., & Elmada, M. A. G. (2023). Twitter as potential Medium for organization: Constructing green messages on Twitter. Jurnal Riset Komunikasi, 6(1), 44–57. https://doi.org/10.38194/jurkom.v6i1.771

Yin, R. (2018). Studi kasus: Desain & metode. SAGE Publication.

DOI: https://doi.org/10.24198/jmk.v9i2.58698