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Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 79/E/KPT/2023 Digital customer experience and social media marketing on purchase intention Abstract  PDF
Yusmedi Nurfaizal, Luqyana Nida Hafshah, Fairuzavina Kafka Nafisa, Agapito Barros
 
Vol 11, No 1 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 79/E/KPT/2023 Brand trust mediating social media marketing, E-WOM, and purchase intention Abstract  PDF
Citra Maharani Ivoniya, Nuryakin Nuryakin
 
Vol 11, No 1 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 79/E/KPT/2023 Consumer engagement with AI-generated advertising: Visual appeal, transparency, and anthropomorphism Abstract  PDF
Putu Laksmita Dewi Rahmayanti, Cokorda Gede Govinda Partha, Fikrul Hakim, Estanislau de Sousa Saldanha, Leonie Nesselhauf
 
Vol 11, No 1 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 79/E/KPT/2023 Organizational communication strategy of Bahana Inspirasi Muda in recruiting talent for Japan Abstract  PDF
Qurratu Aini Salma Adzkia, Aang Koswara, Nuryah Asri Sjafirah, Yanti Setianti
 
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