MARKETING TRAINING FOR DAIRY PRODUCTS IN SUMURREJO VILLAGE, GUNUNGPATI SUB-DISTRICT, SEMARANG CITY

Hega Bintang Pratama Putra, Muthia Auralia, Zahra Nafizha Amani, Aldisar Gibran

Abstract


This Community Service Program (Kuliah Kerja Nyata/KKN) was implemented with the objective of enhancing the marketing capacity and competence of the Rejeki Lumintu Livestock Farmers Group (Kelompok Tani Ternak/KTT) in Sumurrejo Village, particularly in promoting their dairy-based processed products. Previously, marketing efforts were limited to traditional methods with restricted market reach. To address this issue, the program was structured into three main stages: preparation, implementation, and evaluation, involving a total of 20 participants. The training focused on strengthening marketing strategies through both online and offline approaches. Digital marketing strategies were developed by optimizing the use of social media platforms such as Instagram, Facebook, and WhatsApp. It is expected that this program will significantly improve the participants' marketing capabilities, expand market reach, and increase the added value of local products, thereby contributing to sustainable community economic empowerment.


Keywords


digitalisasi; ekonomi; media sosial; pemasaran; peternak

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References


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DOI: https://doi.org/10.24198/mktt.v6i2.63309

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