Diplomasi Budaya India melalui Bollywood terhadap Indonesia Pasca Covid (2020–2022)

Nabila Aulia, Nurfarah Nidatya

Abstrak


Penelitian ini memiliki tujuan untuk membahas mengenai diplomasi budaya India yang dilakukan melalui industri film Bollywood terhadap Indonesia dalam rangka membantu meningkatkan perekonomian India pasca COVID tahun 2020-2022. Penulis menggunakan metode penelitian kualitatif dan menyusun temuan penelitian sesuai dengan pendekatan tersebut. Oleh karena itu, penelitian ini mengadopsi metode penelitian kualitatif dengan jenis penelitian analisis deskriptif. Penelitian ini akan menganalisis dua konsep utama: Diplomasi Budaya dan Soft Power, yang berfungsi sebagai alat analisis untuk mengkaji permasalahan tersebut. Temuan penelitian menunjukkan bahwa India, melalui penggunaan film Bollywood sebagai bentuk diplomasi budaya dan penerapan soft power India berbasis budaya, telah berkontribusi dalam meningkatkan kondisi ekonominya, khususnya pada periode pasca-COVID-19. Dalam konteks ini, India memanfaatkan budayanya yang dikemas melalui film Bollywood dan disebarluaskan melalui proses globalisasi, yang turut membantu memulihkan perekonomian, dengan Indonesia sebagai salah satu negara penggemar Bollywood terbesar di Asia Tenggara.

Kata Kunci


COVID-19, Diplomasi Budaya, Globalisasi, Industri Bollywood, Perekonomian, Soft Power

Teks Lengkap:

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Referensi


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DOI: https://doi.org/10.24198/padjir.v7i2.61266

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