CREATIVE INDUSTRY IN CREATIVE CITY: WHAT IS ACTIVATED? (CASE IN INDONESIA)

Abstrak

Creative Economy will be the world economic trend in the next few years. Stagnation of economic growth and environmental degradation is increasingly alarming, encouraging the whole world to put forward the creativity in economic life that maximizes the added value of a product of goods and services in the framework of the sustainability of human life and civilization. This research tries to make integrated construction of economic sub-sector indicators of Bandung City as Creative City by combining indicators used in other cities in the world with activation sub-sector indicator of creativity economy of Bandung that already exist. This study tries to answer the question (1) How to formulate the indicators Activation of creative economic sub-sector in Bandung City Indonesia? (2) How to measure the Activation Index of Creative Economy in Bandung Indonesia? (3) What sectors are Creative sub sectors in Bandung? Creative industry in Creative City is clearly warrant future studies.

Keywords: Creative City, Bandung, Creative Economy, Creative Industry Sub-sector.