Strategi Promosi Desa Wisata Agro Di Desa Paledah Kecamatan Padaheranng Kabupaten Pangandaran

Abstrak

The agro tourism village can offer products, services and experiences. All products must be neatly packaged and presented properly. This is part of the tourism product marketing process. Marketing is a very important activity in the development of agro tourism villages. Therefore, the agro tourism village must develop a marketing program so that the products, services and experiences offered can be recognized and in accordance with the tastes of the community. This activity is themed Agro tourism product promotion strategy. With the Participatory Rural Appraisal method and data collection techniques through interviews, observations, Focus Group Discussions, and literature studies, this activity aims to improve the knowledge and skills of Sikepis tourism village managers regarding the agro tourism village promotion strategy. The results of the activity showed that there was an increase in the knowledge and skills of the trainees about the promotion of agro tourism village strategies. This can be seen from the results of the pre-test and post-test.