Vol 10, No 1 (2025)

August 2025

DOI: https://doi.org/10.24198/prh.v10i1

Table of Contents

Research Article

Political public relations in digital health communication: Engagement and trust building
Andi Subhan Amir, Moti Pangkam
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1-23
Marketing public relations strategy for Islamic Hospitals in Bandung City
Retasari Dewi, Zahwa Putri Rafli, Renata Anisa, Yustikasari Yustikasari, Zulhamri bin Abdullah
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24-45
Indonesian public hospitals’ online reputation: Mapping identity and communication dimensions
Kussusanti Kussusanti, Ruvira Arindita, Safira Hasna
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46-71
Ethical considerations of using generative Artificial Intelligence in advertising
Eny Ratnasari, Suwandi Sumartias
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72-96
Dedi Mulyadi’s personal branding through “barracks” viral content
Dasrun Hidayat, Novel Anak Lyndon, Haryadi Mujianto
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97-120
Systematic review of university public relations communication strategies: 2010–2022
Abd Majid, Hermin Indah Wahyuni, Ana Nadhya Abrar, Andi Awaluddin Fitrah
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121-143
Social media in sports: Brand communication strategy implementation by Jakarta Pertamina Energi
Naura Najwandari, Uud Wahyudin, Yuliani Dewi Risanti, Agrian Ratu Randa
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144-165