PENGARUH AKSESIBILITAS, IT DAN AKSI KOMPETITIF PADA USAHA MIKRO KECIL DAN MENENGAH
Abstrak
Tujuan dari penelitian ini adalah untuk mengetahui bagaimana aksesibilitas dan infrastruktur teknologi informasi berdampak pada tindakan kompetitif sektor usaha kecil dan menengah di industri pakaian di Kabupaten Bandung, Indonesia. Sampel diambil dengan teknik random sampling. Survei dilakukan pada 110 industri pakaian. Data diproses menggunakan Structural Equation Modeling-Partial Least Squares. Temuan menunjukkan bahwa aksesibilitas memiliki efek positif pada tindakan kompetitif dan infrastruktur teknologi informasi memiliki efek positif pada tindakan kompetitif. Penelitian ini menunjukkan bahwa aksesibilitas dan infrastruktur teknologi informasi dapat menciptakan tindakan kompetitif dalam industri pakaian di Kabupaten Bandung, Indonesia. Makalah ini menyoroti perlunya perusahaan untuk mengoptimalkan sumber daya dan kemampuan perusahaan dalam lingkup manajemen strategis, tidak hanya dalam menciptakan tindakan kompetitif tetapi juga untuk meningkatkan pertumbuhan ekonomi regional. Orisinalitas / nilai dari penelitian ini adalah teknologi informasi dan komunikasi adalah studi yang sedang berkembang dari literatur manajemen strategis berdasarkan teori pandangan berbasis sumber daya, infrastruktur teknologi informasi dapat menciptakan tindakan kompetitif bagi perusahaan untuk dapat bersaing dengan perusahaan sejenis lainnya. industri.
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DOI: https://doi.org/10.24198/responsive.v2i1.23020
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