KEUNGGULAN BERSAING INDUSTRI KREATIF KRIYA
Abstrak
Industri kreatif adalah pendorong utama penciptaan pekerjaan, inovasi, dan inklusi sosial. Industri kreatif juga memiliki pengaruh penting dalam kekayaan suatu daerah. Tulisan ini bertujuan untuk melihat perkembangan industri kreatif, khususnya sub sektor kerajinan dan keunggulan bersaingnya. Desa Boneka Sukamulya telah berdiri sejak tahun 1990-an. Sebagai pusat industri, seperti Binong Jati, ada beberapa perintis utama pendirian di pusat industri boneka. Desa Boneka Sukamulya dipelopori oleh Haji Atang, karena ketika industri lain menurun secara drastis bisnis boneka buatan memiliki prospek peningkatan yang stabil dan cenderung positif. Metode penelitian yang digunakan dalam makalah ini adalah metode systematic mapping study dan Analisis SWOT (Kekuatan, Kelemahan, Peluang, Ancaman). Tujuan dari penelitian ini adalah, 1. Bagaimana kondisi saat ini Industri Kampung Boneka Sukamulya, 2. Apakah masalah yang dihadapi Industri Kampung Boneka Sukamulya, 3. Apakah keunggulan bersaing yang dapat diterapkan Industri Kampung Boneka Sukamulya dalam menghadapi permasalahan yang ada.. Kesimpulan untuk Desa Boneka Sukamulya adalah memiliki potensi besar. Potensi ini dapat berkontribusi besar terhadap pertumbuhan ekonomi kreatif dan lapangan kerja. Desa Boneka Sukamulya masih memiliki kendala yang harus dihadapi yaitu bahan baku dan pesaing.
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DOI: https://doi.org/10.24198/responsive.v2i2.23055
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