CSR PROGRAM PT PERTAMINA BASED ON COMMUNITY EMPOWERMENT IN PEAT ECOTOURISM DEVELOPMENT

Nurjanah Nurjanah; Samsir Samsir

doi:10.24198/sosiohumaniora.v23i2.32527

CSR PROGRAM PT PERTAMINA BASED ON COMMUNITY EMPOWERMENT IN PEAT ECOTOURISM DEVELOPMENT

Nurjanah Nurjanah, Samsir Samsir

Abstract

Environmental problems that require serious handling are the problem of land and forest fires, especially on peatlands which cause losses, especially economic and environmental aspects. Peatlands are a natural resource that has the potential to be utilized for the welfare of the community. Utilization of peatlands is not only for agriculture, plantations and residential land, but can be used as peat ecotourism. The large number of peatlands that were initially not utilized, and most of them became unproductive idle lands, can be managed properly and are able to contribute samsirto improving the welfare of the surrounding communities through the company’s CSR program. This paper aims to analyze the management of the CSR program in the development of peat ecotourism in Bukit Batu DistrictPakning River.Researchers collected field data through interviews, observation and documentation. The results showed that the company’s CSR program is directed at developing various community empowerment programs, aiming for the community to have the power, strength or ability in physical and material aspects, as well as economic aspects.Utilization of post-fire peatlands with community empowerment in the process of developing peatland ecotourism through the Peat Typical Tree Planting program on burned land, the development of the Environmental-Based School Curriculum program and the Peat Arboretum Development program. The management of the CSR program is carried out through the planning, implementation and evaluation stages. The management of the CSR program is analyzed throughCommunity Based Tourism (CBT) Model which is a tourism development planning strategy.

Keywords

Management; ecotourism; empowerment; peatlands

Full Text:

PDF

References

Agustini, N.W. & Adikampana, I.M. (2014). Pemberdayaan Masyarakat Dalam Proses Pengembangan Ekowisata Taman Sari Buwana Di Desa Tunjuk, Kecamatan Tabanan, Kabupaten Tabanan, Bali. Jurnal Destinasi Wisata 2, (1): 46–56.

Arifudin, A., Syahza, A., Kozan, O., Mizuno, K., Mizuno, K., Isnaini, Z. L., & Hasrullah, H. (2019). Dinamika Penggunaan, Kebakaran, dan Upaya Restorasi Lahan Gambut: Studi Kasus di Desa Tanjung Leban, Bengkalis. In Unri Conference Series: Agriculture and Food Security, 1, 40-45).

Astri, H. (2012). Pemanfaatan (CSR) Bagi Peningkatan Kualitas Hidup Manusia Indonesia. Aspirasi: Jurnal Masalah-Masalah Sosial. 3, (2), 151-165.

Agus, F., Wahyunto, Sosiawan., H., I G.M. Subiksa, Prihasto, and Irsal Las Setyanto, Ai Dariah, Maswar, Neneng L. Nurida, Mamat H.S. (2014). Pengelolaan Berkelanjutan Lahan Gambut Terdegradasi : Trade-Off Keuntungan Ekonomi Dan Aspek Lingkungan. In Balai Besar Penelitian Dan Pengembangan Sumberdaya Lahan Pertanian, Indonesia, 32.

Arham, M. AB. (2016). ‘Prinsip Tanggung Jawab Sosial Perusahaan Terhadap Lingkungan Hidup’. In Tanggung Jawab Pelaku Bisnis Dalam Pengelolaan Lingkungan Hidup,.

Bakti, I., Sumartias, S., Damayanti, T. & Nugraha, A.R. (2018). Pengembangan Model Komunikasi Pariwisata Berbasis Kearifan Lokal Di Kawasan Geopark Pangandaran. Jurnal Kajian Komunikasi 6, (2): 217.

Cox, R. (2010). Environmental Communication and the Public Sphare. California: Sage Publication.

Creswell. J. H. (2017). Research Design, Kualitatif, Kuantitatif, Mixed. Yogyakarta: Pustaka Pelajar.

Dody, P. (2011). Evaluasi Program Corporate Social Responsibility Dan Community Development Pada Industri Tambang Dan Migas. Makara Human Behavior Studies in Asia 15, (1): 43.

Elfianita, E. (2016). Pengembangan Pariwisata Berbasis Community Based Tourism (CBT) Di Desa Wisata Limbasari Kecamatan Bobotsari, Kabupaten Purbalingga. Jurnal Elektronik Mahasiswa Pendidikan Luar Sekolah. 5, (3), 1-10.

Gunawan, A. (2008). Membuat Program CSR Berbasis Pemberdayaan Partisipatif Kata Pengantar. Yogyakarta

Gani, I. Muliati, & Amalia, S. (2015). Pemetaan Masyarakat Sebagai Target Group Program Csr Pt. Pkt Bontang’. Jurnal sosiohumaniora 17(1): 28–34.

Mardikanto, Totok, & Soebiato, P. (2015). Pemberdayaan Masyarakat: Dalam Perspektif Kebijakan Publik. Bandung Alfabeta.

Özgür, O. (2016). ‘The Relationship between Concepts of Corporate Governance , Business Ethics and Corporate Social Responsibility : Situation on World and In’. 91, (3), 37956–65.

Peraturan Pemerintah. (2009). Peraturan Menteri Dalam Negeri Nomor 33 Tahun 2009 Tentang Pedoman Pengembangan Ekowisata Di Daerah. Jakarta: Menteri Dalam Negeri.

Winarto, P. (2019). Corrective Action Tata Kelola Gambut Di Indonesia Kementerian Lingkungan Hidup Dan Kehutanan Republik Indonesia Menuju Ekosistem Gambut Berkelanjutan. Kementerian Lingkungan Hidup dan Kehutanan Republik Indonesia Direktorat Jenderal Pengendalian Pencemaran dan Kerusakan Lingkungan Direktorat Pengendalian Kerusakan Gambut.

Purnomo, H.; Puspitaloka, D. (2020). Pembelajaran Pencegahan Kebakaran Dan Restorasi Gambut Berbasis Masyarakat. Center for International Forestry Research (CIFOR).

Rasyid, A. Saleh, A, Cangara, H, & Priatna, W.B. (2015). Komunikasi Dalam CSR Perusahaan: Pemberdayaan Masyarakat Dan Membangun Citra Positif. MIMBAR, Jurnal Sosial dan Pembangunan 31, (2): 507.

Resnawaty, R. (2019). Kontribusi Dunia Usaha Dalam Pelaksanaan Program Pelestarian Fungsi Sungai (Studi Kasus Pelaksanaan CSR Perusahaan Listrik Dalam Program Citarum Harum). Sosiohumaniora 21, (3): 279–86.

Santosa, I. & Priyono, R.E. (2012). Melalui Pengelolaan Agrowisata. Mimbar 28, (2): 181–90.

Sidiq, R.S.S., Jalil, A. & Achmad, RWW. (2021). Virtual World Solidarity : How Social Solidarity Is Built on the Crowdfunding Platform Kitabisa.Com. Webology, 18, (1): 192–202.

Sitorus, Hazar, S. & Hidayat, R. (2020). International Conference Communication and Sosial Sciences (ICCOMSOS) Strategi Mitigasi Kebakaran Hutan Dan Lahan Melalui Pemberdayaan Masyarakat Di Sungai Pakning Kabupaten Bengkalis Provinsi Riau.

Sumantri, B., Fariyanti, A. & Winandi, R. (2013). ‘Faktor-Faktor Yang Berpengaruh Terhadap Kinerja Usaha Wirausaha Wanita: Suatu Studi Pada Industri Pangan Rumahan Di Bogor’. Jurnal Manajemen Teknologi. 3, (12), 252-277.

Sunaryo, B. (2013). Kebijakan Pembangunan Destinasi Pariwisata: Konsep Dan Aplikasinya Di Indonesi. Yogyakarta: Gava Media

Widhagdha, F. M. Wahyuni, H.I, & Sulhan, M. (2019). Bonding, Bridging and Linking Relationships of the Csr Target Communities of PT Pertamina Refinery Unit II Sungai Pakning. Jurnal Komunikasi: Malaysian Journal of Communication 35,(4): 470–83.

Widjajanti, K. (2011). Model Pemberdayaan Masyarakat. Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan 12, (1): 15.

Wahyunto, N. K., Ritung, S., & Sulaeman, Y. (2014). Indonesian peatland map: method, certainty, and uses. Proceeding Lokakarya Kajian dan Sebaran Gambut di Indonesia, Conference: Pengelolaan Berkelanjutan Lahan Gambut Terdegradasi At: Jakarta

Widhagdha, M.F. & Hidayat. R. (2020). Pemberdayaan Masyarakat Sebagai Strategi Resolusi Konflik Sosial. Jurnal Pemberdayaan masyarakat. 8, (1), 82–91.

Yasir, Y. (2020). Environmental Communication Model of Farmer Community in Peatlands Ecotourism Development. In Journal of Physics: Conference Series,.

Yulianti, N. & Adji. F.F (2018). Pengelolaan Lahan Tanpa Bakar ( PLTB ). Bogor: PT Penerbit IPB Press.

DOI: https://doi.org/10.24198/sosiohumaniora.v23i2.32527