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Vol 6, No 2 (2022): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 28/E/KPT/2019 Pengaruh brand ambassador Hamish Daud dan iklan terhadap brand image Clear Abstract  PDF
Nur Fitri Yanti, Henni Gusfa
 
Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 28/E/KPT/2019 Athlete branding Edgar Xavier Marvelo as an Indonesian wushu athlete on Instagram Abstract  PDF
Monica Christiani, Hanny Hafiar, Renata Anisa
 
Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 79/E/KPT/2023 Secrets of Borobudur Marathon: Tourism atraction, culture, brand image impact on purchase decisions Abstract  PDF
David Kurnia Chandra, Teguh Widodo, Widi Dewi Ruspitasari
 
Vol 8, No 2 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 79/E/KPT/2023 Maximizing brand image building as a semi-pub café through emotional branding Abstract  PDF
Nurul Izzah, Suwandi Sumartias, Susie Perbawasari
 
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