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Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 79/E/KPT/2023 Digital customer experience and social media marketing on purchase intention Abstract  PDF
Yusmedi Nurfaizal, Luqyana Nida Hafshah, Fairuzavina Kafka Nafisa, Agapito Barros
 
Vol 11, No 1 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 79/E/KPT/2023 Brand trust mediating social media marketing, E-WOM, and purchase intention Abstract  PDF
Citra Maharani Ivoniya, Nuryakin Nuryakin
 
Vol 4, No 2 (2020): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 28/E/KPT/2019 Pengaruh strategi komunikasi media sosial instagram terhadap brand equity, brand attitude, dan purchase intention Abstract  PDF (Bahasa Indonesia)
Tekrisna Khair, Ma'ruf Ma'ruf
 
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