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Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 79/E/KPT/2023 Digital customer experience and social media marketing on purchase intention Abstract  PDF
Yusmedi Nurfaizal, Luqyana Nida Hafshah, Fairuzavina Kafka Nafisa, Agapito Barros
 
Vol 11, No 1 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 79/E/KPT/2023 Brand trust mediating social media marketing, E-WOM, and purchase intention Abstract  PDF
Citra Maharani Ivoniya, Nuryakin Nuryakin
 
Vol 9, No 1 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 79/E/KPT/2023 Mapping the impact of social media marketing on customer loyalty: Bibliometric analysis Abstract  PDF
Tan Ray Agung, Nuryakin Nuryakin
 
Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 79/E/KPT/2023 Social media marketing strategy to increase brand awareness of local fashion brands Abstract  PDF
Putri Khansa Khairunnisa, Rismi Juliadi
 
Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Education SK No. 28/E/KPT/2019 The maximization of Bamed Health Care social media marketing in the pandemic era Abstract  PDF
Shinta Ragil Prana
 
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