PENERAPAN SISTEM ENTERPRISE RESOURCE PLANNING (ERP) BERBASIS ESENSI SOLUSI BUANA POINT OF SALE (ESB POS) UNTUK MENINGKATKAN EFEKTIVITAS BISNIS PADA UMKM DIMSUM SURGA

M Aqila Musyaffa, Erna Maulina, R Anang Muftiadi

Abstrak


Penelitian ini bertujuan untuk meningkatkan efektivitas bisnis pada UMKM Dimsum Surga melalui penerapan Enterprise Resource Planning (ERP) berbasis Esensi Solusi Buana Point Of Sale (ESB POS). Metode yang digunakan pada proyek ini adalah applied research dengan pendekatan kualitatif dan kuantitatif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan analisis data transaksi sebelum dan sesudah penerapan sistem. Hasil proyek menunjukkan bahwa penerapan ERP berbasis ESB POS mampu meningkatkan efektivitas operasional bisnis. Penerapan strategi seperti social media marketing, pelatihan karyawan, pembuatan SOP ESB POS, dan penggunaan sistem, berhasil meningkatkan kepuasan konsumen, kenyamanan karyawan, dan berdampak pada peningkatan jumlah penjualan secara signifikan. Dengan demikian, penerapan sistem ERP berbasis ESB POS yang diterapkan pada UMKM Dimsum Surga berhasil meningkatkan efektivitas bisnis. Rekomendasi diberikan untuk terus mengembangkan dan memperbaiki sistem dan strategi yang sudah berjalan agar workflow yang dijalankan karyawan UMKM Dimsum Surga semakin optimal dan menjaga kepuasan konsumen secara berkelanjutan.

 

This research aims to improve business effectiveness at the SMEs Dimsum Surga through the implementation of an Enterprise Resource Planning (ERP) system based on Esensi Solusi Buana Point of Sale (ESB POS). The method used in this project is applied research with qualitative and quantitative approaches. Data collection techniques include observation, interviews, and analysis of transaction data before and after system implementation. The project results indicate that the implementation of the ERP-based ESB POS system is able to enhance business operational effectiveness. The application of supporting strategies such as social media marketing, employee training, the development of ESB POS Standard Operating Procedures (SOPs), and system utilization successfully increased customer satisfaction and employee work convenience, which significantly impacted the increase in sales volume. Thus, the implementation of the ERP-based ESB POS system at Dimsum Surga SMEs has proven to be effective in improving overall business effectiveness. Recommendations are provided to continuously develop and improve the existing systems and strategies in order to optimize employee workflows and maintain sustainable customer satisfaction


Kata Kunci


Enterprise Resource Planning, ESB POS, Efektivitas Bisnis, UMKM

Teks Lengkap:

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Referensi


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DOI: https://doi.org/10.24198/jane.v17i2.69427

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